As a makeup lover myself, TikTok has evidently become a hub for me to find all the best viral makeup to try. You see it, you like it, you want it, you got it. However, let’s not kid ourselves when it comes to most viral makeup as they’re usually pretty costly. Therefore, Beauty Insider has tracked, tested and loved these amazing dupes for viral makeup that you see everyone rave about on TikTok!

Best TikTok Makeup Dupes

1. Charlotte Tilbury Pillow Talk Lipstick
Dupe: Makeup Revolution Satin Kiss Lipstick in Chauffeur

With a delicate combination of oils and waxes, as well as lipstick tree and orchid extracts. This sexy matte lipstick not only provides strong, kiss-proof colour but also moisturises and protects lips.

Rich in light-diffusing pigments to create the illusion of enhanced lip fullness, the pigment payoff is second-to-none. There’s also a unique squared-off angled tip that mimics the accuracy of a lip for the most precisely defined lip line and cupid’s bow.

Therefore, you cannot be on the internet without seeing this cult classic. Pillow Talk is said to be a universal shade that works for every skin tone. Thus, making it a staple in one’s makeup collection.

Satin Kiss Lipstick from Makeup Revolution is rich, creamy, and silky, making it ideal for flattering your pout. The smooth texture of this lipstick feels fantastic on the lips and lasts a long time. Use this lovely lipstick to create a full-coverage lip for a stunning look that feels great.

Furthermore, Chauffeur has been dubbed the “tell me you’re exactly the same as Pillow Talk without telling me you’re exactly the same”. It’s no surprise that this is the most on-point dupe with the same rose gold packaging and to its stunning shade!

Why we love it:

  • Same colour effect
  • Pillowy, smooth finish
  • Moisturising

Price: RM30.00

Where to buy: Revolution Beauty

2. Milk Makeup Hydro Grip Primer
Dupe: Elf Cosmetics Mint Melt Cooling Face Primer

The Milk Makeup Hydro Grip Primer green-tinted liquid primer comes in their classic container and adds deep hydration with ease. This hard worker intensely hydrates skin for a smooth and blissed-out finish. This is thanks to a strong dose of plant-derived oils, as well as moisturising, soothing, and balancing aloe water. The game-changing inclusion of blue agave extract creates an unseen coating of grip that lasts all day.

Elf Cosmetics Mint Melt Cooling Face Primer is a multi-tasking gel texture primer that keeps your makeup in place. It hydrates your skin while also providing a cooling feeling. Moreover, it also goes on silky smooth without leaving a greasy residue and is packed with skin-loving nutrients including hyaluronic acid and antioxidants.

It also has a pleasant vanilla-mint aroma (which, to be honest, will make you feel like you’re spreading mint chocolate ice cream).

Why we love it:

  • Has the same gripping effect
  • Moisturising and has the same dewy finish
  • Vanilla-mint scent

Price: RM50.50

Where to buy: Shopee

3. Charlotte Tilbury Hollywood Contour Wand
Dupe: Makeup Revolution Eye Bright Concealer in Deep Caramel

With the Charlotte Tilbury Hollywood Contour Wand, you can simply carve out stunning cheekbones and get red carpet-ready.

It’s recognised for its contouring formula, which is lightweight, blendable, and buildable. This is a sure-fire shortcut to a flawlessly contoured, supermodel complexion, delivered in an ultra-convenient wand with a unique cushion applicator to disperse product evenly.

Simply brush over cheekbones, jawline, sides of the nose, and forehead in two flexible tones: light-medium and medium-dark- and you’re set to go.

Even after a late-night series binge, Revolution’s Eye Bright Concealer was created to help brighten the under-eye region. However, the internet has come up with various ways to utilise it, such as turning it into a contour wand!

The concealers help to shape the face nicely and are formulated with vitamin C to offer the complexion a boost of brightening skincare. The smooth, creamy product mixes easily for a perfect finish, and the fluffy sponge applicator makes the application simple.

Why we love it:

  • Has the same easy wand-like applicator
  • Blends smoothly into the skin
  • Brightening

Price: RM41.80

Where to buy: Revolution Beauty

4. Charlotte Tilbury Beauty Light Wand Glowgasm Pinkgasm
Dupe: Colourpop Cosmetics Blush Stix in 25/8

With Charlotte Tilbury’s Hollywood Beauty Light Wand, you can get a sculpted glow worthy of the dazzling lights of Tinseltown.

This dreamy highlighter flatters all skin tones and is overflowing with treated pearls for a bright, soft-focus effect, just like real-life airbrushing.

Apply the highlighter to the high points of your cheekbones, down the centre of your nose, in the corners of your eyes, and along your brow bone for a perfect finish. Then rub it with your fingers or a brush for a flawless finish.

Colourpop Cosmetics Blush Stix in 25/8 is a creamy, dreamy, and easy-to-apply blusher in stick form. Simply slide it over your skin and see it disappear. Its lightweight composition and natural, skin-like feel also make it easy to add colour.

It layers beautifully and doesn’t interfere with your makeup. Simply dab, blend, and glow for an immediate flush!

Why we love it:

  • Similar colour payoff
  • Blends well with a dewy, glowy finish
  • Lightweight

Price: RM37.66

Where to buy: Coloupop Cosmetics

5. Chanel Soleil De Tan
Dupe: Colourpop Cosmetics SOL Face & Body Bronzing Balm

A unique cream-gel bronzer with a delicate, velvety texture that gives skin a genuine sun-kissed shine. The large jar makes swirling the kabuki brush simple, allowing for easy application. Many people have applauded the new relaunched recipe for its emasculate performance.

The internet has been buzzing about it and went put to the test, providing high-performance results. I adore using this bronzer but the pretty RM246.00 luxury isn’t for everyone.

The Colourpop Cosmetics SOL Face & Body Bronzing Balm is a cream-balm bronzer that adds a dazzling touch of colour to your natural skin tone. Its strength lies in its ability to mix seamlessly for a velvety smooth, bronzed finish.

Furthermore, it gives the skin an immediate sun-kissed glow and a soft-focus finish. This stunning dupe is generous in product and mimics the Chanel Soleil De Tan perfectly on a budget.

Why we love it:

  • Has the same cream to blush formula
  • Provides a warm glow that blends seamlessly
  • Velvety-bronzed finish

Price: RM63.00

Where to buy: Colourpop Cosmetics

6. Benefit’s Ka-brow
    Dupe: NYX Pomade

Benefit’s Ka-brow vs. NYX Pomade: Get gorgeous, defined brows without spending a fortune! While Benefit’s Ka-brow works wonderfully for those looking for strong brows, its price tag may put a burden on your wallet. 

Meet the NYX Pomade, an affordable alternative that doesn’t skimp on quality. You’ll still get great brows without making a hole in your wallet. When it comes to maximum savings, NYX consistently trumps. With this low-cost dupe, you can say goodbye to economic restraints and welcome lovely, defined brows.

Why we love it: 

  • Affordable
  • Available in four shades
  • Easy to use

Price: RM 47

Where to buy: LookFantastic

7.  Tarte Shape Tape
Dupe:  Maybelline Infallible Full Wear Concealer

When it comes to concealers, Tarte’s Shape Tape reigns supreme thanks to its natural and ultra high coverage. 

If you want a similarly stunning imitation without the costly price tag, Maybelline Infallible Full Wear Concealer is your best bet. This lightweight option gives complete coverage while hiding blemishes and dark circles and lasts all day. 

With 25 hues to accommodate different skin tones and a large dough foot applicator similar to Shape Tape’s, achieving even and faultless application has never been easier.

Why we love it: 

  • Easy application
  • Lightweight
  • Flawless finish

Price: RM29.45

Where to buy: Watsons

8. Too Faced Better Than Sex Mascara
Dupe: L’oréal Paris Voluminous Lash Paradise Mascara 

Too Faced’s Better Than Sex Mascara, a high-end best-seller, comes in four different colour options to select from, including Black Brown, Black, Mystic Black, and Blackest Black, and getting lush lashes has never been easier.

It helps to define lashes with its collagen base, creating a longer and fuller look for that irresistibly sexy appeal. It coats each lash and promises smudge-proof, all-day wear with an hourglass-shaped brush and firm bristles. 

However, L’oréal Paris Voluminous Lash Paradise Mascara is an outstanding dupe. It has a silky consistency that glides effortlessly over every lash and does not flake, clump, or smudge. Moreover, this product is gentle with each application and during removal.

Why we love it: 

  • Does not flake, clump, or smudge
  • Glides effortlessly
  • Formulated for all-day wear

Price: RM34.00

Where to buy: Watsons

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