Kuala Lumpur buzzed with excitement on June 2, 2024, as the Concorde Hotel played host to an event that was anything but ordinary. FIRETALK BY NOURUL, a brainchild of the sensational Malaysian singer Mrs. Nourul Depp, ignited a blaze of inspiration and empowerment that left the audience in awe. The spotlight, however, was shared with a newcomer making waves in the beauty industry—DUA, the sister brand of the Bubble Gum X group of companies.

“We Are DUA” is not just a tagline; it’s a bold declaration in the Malaysian beauty scene. Partnering with FIRETALK, DUA brought its A-game, flaunting a sponsorship worth RM50,000. The event was an intimate yet impactful gathering, attracting around 150 vibrant souls including media mavens, influential bloggers, and editorial maestros.

The heart of FIRETALK was a potent blend of self-motivation and women’s empowerment, aligning seamlessly with DUA’s core mission. As Mrs. Nourul Depp’s voice resonated through the hall, every woman felt the spark of empowerment, ready to embrace their true selves with unapologetic confidence.

A pastel pink paradise awaited inside the event hall—DUA’s booth. This wasn’t just any booth; it was an invitation to a world where beauty meets bravery. Attendees indulged in exclusive event-only prices and thrilled at the chance to try their luck in the Gashapon lucky draw games, because who doesn’t love a bit of fun with their skincare?

DUA’s collaboration with FIRETALK wasn’t just a partnership; it was a power move. Two hundred goodie bags packed with DUA’s finest offerings—like the wildly popular Bearberry Whitening Masks and a variety of product sachets—were handed out, leaving everyone with a taste of what’s to come. And the buzz doesn’t stop there. DUA is gearing up to drop their new Bright+ facial series this July, promising even more reasons to stay glued to their journey.

For those itching to dive deeper into DUA’s world, their digital door is always open at www.wearedua.com. Get ready, because DUA is a movement, a revolution, a call to every woman to celebrate her flaws and flaunt her confidence like never before.