Kuala Lumpur just got a little more radiant. From now until 27 April 2025, Indonesian beauty brand Wardah invites you to step into The Heart of House of W, a first-of-its-kind immersive beauty experience taking over the Main Atrium at The Exchange TRX. This isn’t just an event — it’s a celebration of women, created for women, and proudly brought to life by an all-women crew, from the F&B team to facilitators, photographers to fashion collaborators.

Making its Malaysian debut, House of W isn’t your average beauty pop-up. It’s a living, breathing space dedicated to what halal beauty can and should be: modern, inclusive, faith-forward, and intentionally designed to uplift. Through twelve eventful days and within six exciting zones, Wardah welcomes women into a sanctuary that blends beauty, sisterhood, and soul.

“At Wardah, we believe beauty is more than what meets the eye — it’s what moves you,” said Zaireen Ibrahim, Country Director of ParagonCorp Malaysia. “With this space, we invite women to reconnect with themselves and each other in ways that are meaningful, mindful, and magical.” And judging by what awaits inside the House of W, it’s safe to say they’ve absolutely delivered.

Inside the House of W: What’s Waiting for You

W Café

It’s not all about makeup and skincare at the House of W, there are other kinds of indulgences waiting to be explored. At W Café, visitors are invited to pause, reconnect, and recharge. The serene setting is complemented by a lively communal space, where pastries and beverages from women-led names like OshadanTerra and Minuum bring a dose of sweetness befitting of the people they serve.

Brave Beauty Space

One of House of W’s most powerful installations is the awe-inspiring Brave Beauties Wall. This visual tribute celebrates four iconic Malaysian women — Dayah Bakar, Scha Alyahya, Elfira Loy, and Sharifah Rose — each embodying courage, authenticity, and grace in her own way. Together, these ambassadors reflect the values at the heart of the brand’s mission.  

The installation also honours the soul behind it all: Ibu Nurhayati Subakat, founder of Wardah and Paragon Technology and Innovation. Her unwavering belief in beauty, purpose, and faith continues to shape the journey for women across the region.

Wisdom Room

wardah house of w

The Wisdom Room is a sanctuary-inspired design where meaningful moments unfold through theatre, talk shows, wellness, and arts & crafts workshops. At the heart of it all is Mengusahakan Pertolongan Ilahi: a 45-minute soul-stirring film tracing the remarkable journey of Ibu Nurhayati Subakat. Screened daily and free for all, the film offers a moment of quiet reflection, inspiration, and connection to faith.

The Beauty Lab

Step into a future-facing beauty playground at The Beauty Lab, where halal beauty meets cutting-edge innovation. Here, you’ll get to explore Wardah’s full halal-certified skincare and makeup ranges, including the Micro Peeling Serum (NPD), Crystal Secret TXA Dark Spot Serum & Gel, the brand new Colorfit Glow Cushion and Colorfit 5D Blur Cushion, Moist Dew Lip Tint, and so much more!

P.S. Keep an eye out for an interesting promotion during this event that you won’t want to miss!

Wonderful Room

The Wonderful Room is where science and self-expression come together to help women connect with their skin and style on a deeper and more personal level. Thoughtfully curated installations offer quiet moments of reflection, weaving together movement, stillness, and self-love to create an experience that feels both meaningful and intimate.  

With AI-powered skin analysis, mood-based product recommendations in the Emotion Room, and one-on-one colour consultations, the journey at the Wonderful Room is tailored to you. Because at the end of the day, it’s not about which products are good, it’s about which ones are good for you.

Entry to these experiences can be booked here for just RM10 per slot, which also comes with a RM10 Watsons voucher and Wardah goodies worth RM50!

Wondrous Room

Fashion finds its soul in the Wondrous Room, where Wardah partners with beloved local label Mimpikita to debut a modest fashion capsule that’s available exclusively during the event. This limited collection is designed to reflect the harmony of modesty, personal style, and individuality. The Wondrous room is a reminder that House of W brings it all together: beauty, food, and now fashion in one inspiring space.

Experience This Legendary House of Beauty Today!

wardah house of w
wardah house of w

As Southeast Asia’s trailblazer in halal beauty innovation, Wardah’s mission continues to resonate deeply. The Heart of House of W is the ultimate proof: a safe, beautiful, purpose-driven space where women can simply be.

Don’t miss your chance to be part of this soulful celebration of modern Muslim womanhood and inclusive beauty. Click here to secure your slot now and step into a world where beauty isn’t just seen — it’s felt.

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