If you thought your skincare routine was advanced, think again. Wardah just catapulted us into the future with its recently concluded Skinverse event, where they unleashed the Personalized RoboSkin™. Welcome to the skincare revolution you never knew you needed.

Wardah, the beauty brand known for its relentless pursuit of innovation, kicked off the highly anticipated Skinverse event at The Exchange TRX. Over five days, from July 17 to 21, this skincare events schooled attendees on all things skin while showcasing its latest products.

The showstopper? The Personalized RoboSkin™. This AI-powered robot is a game-changer. Imagine a robot that studies your skin using advanced AI and Wardah’s extensive Skin Genomic Research to whip up a skincare regimen tailored precisely for you. Now that, screams the future of beauty.

The Launch of Wardah Skinverse

The launch was a star-studded affair. Alif Kartika, the Global Halal Beauty Brand Development Group Head for ParagonCorp, opened the session, laying out Wardah’s journey from its 1995 origins to becoming a trailblazer in skincare. Bayu Ahmad Ramdani from R&D, Dato’ Dr. Noor Zalmy Azizan from the Dermatological Society of Malaysia, and global innovation expert Mr. Yusuke Saito shared the panel with TV host Dayah Bakar and celebrity ambassador Elfira Loy.

Elfira, glowing like a human embodiment of perfect skin, praised Wardah’s commitment to quality. “I’ve always admired Wardah’s dedication to providing high-quality, effective skincare options. Their innovative use of technology is remarkable. It’s an honour to represent a brand that aligns with my values and standards.”

RoboSkin: The Future is Now

Wardah’s Personalized RoboSkin™ wasn’t just tech for tech’s sake. It was backed by the first and largest Skin Genomic Research in Southeast Asia, a collaboration between Wardah and the Indonesian Society of Dermatology and Venereology (PERDOSKI). This research delved into the genetic intricacies of local skin traits, making personalised skincare not just a luxury but a science-backed necessity.

Dr. Noor Zalmy Azizan emphasised the research’s impact: “The Skin Genomic Research bridges a crucial gap between dermatologists and patients, enhancing personalised skincare consultations and promoting greater skin knowledge among Malaysians.”

Beyond the RoboSkin, Wardah’s Skinverse was a carnival of skincare education and innovation. Attendees dived into the Skinventure, a multi-sensorial tour exploring the unseen factors affecting skin. They discovered the perfect SPF in the Sun Protect Sphere, learned how to keep their skin barrier robust and healthy in the Skin Barrier Reborn segment, and sought that radiant glow at the Brightening Skin Science booth.

Visitors consulted skin experts at the Skin Science Clinic and absorbed wisdom from dermatologists and beauty influencers at the Skin Expert Talks. It wasn’t just about looking good; it was about understanding skin and giving it exactly what it needs.

Yuna’s Serenade

The excitement didn’t end with skincare. International star Yuna made a special appearance on the evening of July 19, adding a touch of glamour to the event. On July 20, Wardah honoured female pioneers in skin science with the Brave Beauty Awards, celebrating those who have advanced the field through research, education, and community development.