Absolute New York was launched in 2013 and takes a youthful approach for all ages in their line of cosmetics. The brand provides a wide range of makeup and skincare products. Products with an urban edge, Absolute New York looks to other beauty centres of the world, namely Japan and South Korea, for inspiration in design and techniques to propel their competitive edge. They aim their cosmetic lines to have a wide ranging appeal, to be “flirty, and fun with an exciting twist”. They have a wide range of skincare products that uses natural botanicals to help skin to be radiant and healthy.