A’pieu is a Korean beauty brand that focuses on youthful and easy-to-use cosmetics which are in fashion. They aim to make beauty trends affordable for everyone to enjoy. It has a wide array of trendy products designed to provide skincare for all types of skin conditions. The products use gentle ingredients to prevent skin irritation and to accommodate even the most sensitive skin.

A’pieu was first launched in 2008 by the popular Korean brand, Missha. The name originated from the French word, “Pieu.” It is a pole that marks the beginning of something. In this case, a young lady’s first makeup. A’pieu believes during the coming of age, the skin is still adjusting. Thus, the perfect cosmetics for a young adult needs to be light, gentle, natural, and simple. All products are hypoallergenic and their formula does not contain parabens, GMO, triclosan, benzophenone, and mineral oil.

Makeup should be for everyone. In 2019, the first certified vegan cosmetics was launched. The Pure Pine Bud line does not include animal-derived ingredients and it is not tested on animals.