Benton is a pioneer of Clean Beauty in the world of K-Beauty. Established in 2011, it strives to prioritise healthiness. The brand name was actually inspired by the 2008 film “The Curious Case of Benjamin Button”. As the movie depicts Benjamin Button getting younger with time, Benton decided to offer people a chance to turn back time as well with healthy cosmetics. Furthermore, Benton excludes controversial and harmful ingredients from their products.