Introducing R.A.E Professional– an exclusive series of organic hair and scalp care made in Italy and the USA. R.A.E Professional takes a holistic approach towards haircare by RESOLVING your hair problems while being AFFORDABLE and ENVIRONMENTALLY friendly.  While most people start looking into scalp care solutions when they start losing hair in their 30s or 40s, many hair loss problems can actually be prevented in as early as teenage years, which is why knowledge on hair loss prevention should be shared with the younger generation. R.A.E Professional also takes pride in our dynamic and distinct design that reflects youth and vigour to represent our younger consumers.