Two Faced is a beauty brand co-founded by Jerrod Blandino and Jeremy Johnson in 1998. Both men worked behind the cosmetic counter of a department store.The inspiration started in the 1990’s when darkness was all the rage and pink had a bad reputation. Both men were very unimpressed and distressed by the very serious state of cosmetics industry and started their own company to bring back the pink. Two Faced had grown to be a major player in the beauty industry.