Yves Rocher is a classic cosmetic brand founded by a social entrepreneur with the same name in the 1930s. The founder believes in the power of the plants while promoting ethical means. All products are crafted with environmental sustainability in mind. The brand has been decreasing the consumption of non-renewable materials and its carbon footprint since its establishment. The packaging used for Yves Rocher products is recycled or recyclable materials. In the year 2020, the Yves Rocher Foundation-Institut de France has successfully planted 100 million trees. The brand also promotes anti-animal cruelty. No animals have been tested since the year 1989.