Looking for a fuss-free frizz-taming machine that literally cares for your hair? Well, Philips has recently come up with not one, but two new smart styling devices to take your hairstyling routine to the next level! Can’t wait to have your hair looking fly in a flash? Then here’s all you need to know about the all new Philips SenseIQ Hair Dryer and Straightener Prestige!

SenseIQ technology – unique care for your unique hair

Everyone’s hair type and texture is unique. In fact, the optimal temperature setting for your hair depends on the thickness and current health of your hair. That’s why one-size-fits-all hairstyling tools and products are now a thing of the past. Like its name suggests, Philips’ newest SenseIQ technology combines infrared sensors and an intelligent microprocessor to scan your individual hair temperature in real time, adapt temperatures to suit your hair and take care of it by retaining 95% your hair’s natural moisture. Instead of cranking up the temperature and frying your hair to get the job done, SenseIQ technology senses, adapts and cares to tame frizz and minimize any heat damage to your tresses.

Philips SenseIQ Hair Dryer Prestige

First, let’s talk about this adorable hand-held dryer. In addition to its super chic white and rose gold exterior, this dryer comes with 3 nozzles: a drying nozzle, a curl diffuser and a cool shot one for cold air. It also comes in 2 speed settings, a cold air button and 3 drying preset modes: Gentle, Dry and Fast. With SenseIQ technology, this dryer is able to adapt its heat setting over 4,000 times per session to care for your hair throughout the styling process. With its innovative fan and motor design, the dryer delivers powerful airflow to save you 20% of drying time.

Why we love it:

  • Silent and sleek
  • Reduces drying time by 20%
  • Locks in 90% of natural moisture
  • Elegant white and rose gold design
  • Prevents the hair from overheating
  • Cold air function to seal the cuticles and lock your hairstyle in place

The Philips SenseIQ Hair Dryer BHD628/03 is currently available for RM449 (usual price: RM559) at Lazada and for the usual price at authorized retailers.

Here, founder of luxe hair colour studio Avant La Mode and hair educator Reina Lum shows us how to dry our hair with the Philips SenseIQ Hair Dryer and create a sleek look after with the Straightener Prestige:

https://www.instagram.com/p/CFrQwL9hOP5/

Philips SenseIQ Straightener Prestige

Next, let’s take a closer look at Philips SenseIQ Straightener Prestige. Because of its in-built infrared sensors and smart microprocessor, this straightener customizes your styling experience according to your unique hair type and texture. Additionally, the straightener also features ultra-smooth ceramic plates to glide seamlessly across your hair without any dragging or pulling. A narrow strip with four jets along the side of the styler disperses and infuses millions of ions into your hair to eliminate static and frizz for lustrous locks all around. Overall, it comes in 3 preset modes: Gentle, Normal and Fast.

  • Gentle: Heats to 170°C and is suitable for fine, fair or colour-treated hair
  • Normal: Heats to 190°C and is great for textured or naturally wavy hair
  • Fast: Heats to 210°C for thick, course, curly or hard-to-straighten hair

Why we love it:

  • Suitable for all hair types
  • Prevents your hair from overheating
  • Locks in 70% of your hair’s natural moisture
  • Maintains up to 93% of your hair’s natural strength
  • Comes with a storage cap for secure packing and storage
  • Versatile and can be used for straightening, curling and creating volume
  • Comes with a heat-resistant roll-up pouch that can be used as a heat mat

The Philips SenseIQ Straightener Prestige BHS830/03 is available for RM559 at authorized retailers.

How to style your hair on the go with Philips SenseIQ:

Here, Reina Lum shows us how to create her signature voluminous curls with the Philips SenseIQ Straightener Prestige.

https://www.instagram.com/p/CGZqORehhft/

Curious to see how these smart devices work on curly textured hair? Here, fashion and lifestyle influencer Srishti Bhatia shows us how we can use the Philips SenseIQ Hair Dryer and Straightener if you have naturally curly hair!

To find out more about the Philips SenseIQ Hair Dryer and Straightener Prestige, visit Philips Malaysia’s official website here.

Image Credits: All images belong to Philips Malaysia | Instagram hair tutorials by beauty blogger and hair educator Reina Lum and fashion and lifestyle influencer Srishti Bhatia | Featured image photography by Content Art Director Lorene Faivre

Author Clara Siew | Date 4th Dec 2020