You can’t talk about K-beauty without name-dropping Beauty of Joseon. They’re one of Korea’s most treasured skincare brands, known for their unique take on using Hanbang, or traditional herbal medicine, passed down through generations from the Great Joseon Dynasty. 

Their products are designed to not only rebalance your skin, but also lessen your worries and enrich your life. Incorporating Beauty of Joseon products into your skincare and wellness routine is not only a way to take care of your skin but taking the time for yourself can also be very therapeutic and good for the s(e)oul. 

The herbal ingredients infused in Beauty of Joseon’s products are extremely beneficial, like rice bran, which is rich in amino acids and minerals to hydrate the skin, and green plum water to accelerate the skin cell turnover rate for newer, younger skin. Not only that, you can rest in the fact that they’re also cruelty-free, and some products are even vegan!

Beauty of Joseon Bestsellers

1. Relief Sun: Rice + Probiotics

Fall in love with skincare all over again with Beauty of Joseon’s Relief Sun, infused with rice and probiotics. It’s incredibly lightweight, providing protection for your skin without the white cast or heavy scent. With 30% rice extract and grain fermented extracts that are rich in vitamins B,C, and E, as well as amino acids and minerals, it’s an intensely nourishing product to help moisturise and calm the skin, without feeling the weight. With SPF50+ and PA++++, it’s highly protective against harmful sun rays, and even contains ingredients that are EWG certified. Apply as the last step of your skincare routine and before your makeup application. It’s so light and smooth, you’ll find yourself looking forward to starting the day just to use the Relief Sun.

Why we love it:

  • Perfect for dull skin
  • Zero white cast
  • Reef-friendly, cruelty-free, and vegan

Price: USD$14.00

Where to buy: StyleKorean

2. Ginseng Essence Water

Enriched with 80% ginseng water and ginseng complex, 2% niacinamide, and 0.04% adenosine, Beauty of Joseon’s Ginseng Essence Water will help to revive and revitalise your skin. It has a light, watery texture that’s easily patted into the skin after cleansing, and provides deep hydration. The Ginseng Essence Water wholly utilises ginseng, regarded as God’s plant, providing all the benefits of ginseng root water, ginseng root extract, ginseng berry extract, as well as root ferment filtrate into one super decocture to intensely nourish your skin. It’s also infused with niacinamide and adenosine, which controls sebum, promotes skin elasticity, and reduces wrinkles. 

Why we love it:

  • Perfect for anti-ageing
  • Cruelty-free and vegan
  • Suitable for all skin types, including sensitive and dehydrated skin

Price: USD$12.50

Where to buy: StyleKorean

3. Glow Serum

For the ultimate glow from within, Beauty of Joseon’s Glow Serum is your best bet. It contains 60% propolis, which is known to have anti-acne and anti-inflammatory properties, as well as the ability to improve dark spots and brighten skin. The Glow Serum also contains 2% niacinamide to minimise pores and reduce excess sebum. In addition to that, it’s also infused with lotus corniculatus extract to moisturise and soothe the skin, as well as tamanu oil to reduce acne scars and irritation, and to repair damaged skin. The Glow Serum is a lightweight, non-sticky serum that’s incredible at calming the skin while  healing and strengthening the skin barrier.

Why we love it:

  • Perfect for dehydrated and dull skin
  • Minimises pores and fights against acne
  • Non-sticky with a glowy finish

Price: USD$12.75

Where to buy: StyleKorean

4. Revive Eye Serum: Ginseng + Retinol

The skin around your eyes is the most delicate skin on your body – it needs some love too. The Revive Eye Serum is imbued with 10% ginseng root extract, known for its ability to supply and retain deep moisture in the skin. It’s also infused with 2%retinal liposome, a vitamin A derivative which is a metabolic step after retinol and converts directly into retinoic acid. It promotes the production of collagen in the skin and increases skin cell production for younger, more renewed skin. Apply the Revive Eye Serum gently around the eyes or any part of the face that has fine lines or wrinkles for smoother skin.

Why we love it:

  • Perfect for anti-ageing
  • Vegan and cruelty-free
  • Fragrance and essential oil-free

Price: $USD11.90

Where to buy: StyleKorean

5. Dynasty Cream

The first ever product by Beauty of Joseon, the Dynasty Cream is all you could ever need in a moisturiser. It contains rice bran water, ginseng water, squalene, and niacinamide to maintain optimal skin health, moisture, and oil balance. This moisturiser is extremely nourishing due to its composition of 29% rice bran, which is rich in amino acids, minerals, and vitamin E, in addition to 5% ginseng, 2% niacinamide, and 2% squalene, which have properties that help to protect the moisture barrier and regulate sebum production. These ingredients help to nourish the skin from deep within the skin and protect the skin from moisture loss. It has a smooth, creamy texture, and creates a glowy finish on the skin.

Why we love it:

  • Perfect for all skin types
  • Retains the moisture in the skin
  • Cruelty-free

Price: USD$17.50

Where to buy: StyleKorean

6. Matte Sun Stick Mugwort + Camellia

Sunscreen on a stick, what could be better? We know how tiresome it can be to have to reapply sunscreen every two to three hours, not to mention it’s going to disturb the makeup underneath. This is why Beauty of Joseon has collaborated with @/glowbyramon to come out with this innovative sunscreen! The Matte Sun Stick has a non-greasy formula and contains sebum-control silica powder to regulate sebum, great to mattify oily skin. It’s also infused with mugwort, which contains vitamins A and C, as well as minerals to nourish and soothe the skin. With SPF50 and PA++++, it’s the perfect sunscreen to bring along with you, so you can apply and reapply sun protection without having to redo your makeup all over again.

Why we love it:

  • Suitable for all skin types, including oily skin
  • Creates a smooth and matte finish
  • Vegan and cruelty-free

Price: USD$15.90

Where to buy: StyleKorean

7. Hanbang Serum Discovery Kit

We get it, Beauty of Joseon has so many amazing products, and you feel like you want to try everything. So why not try a little bit of everything? Serums, that is. Beauty of Joseon has come out with a kit of all of their serums – mini-sized! Now, you can test out which is the perfect serum for you without having to splurge on the full cost of everything individually. There are four serums in the kit;

  1. The Revive Serum: With ginseng and snail mucin to revitalise and nourish skin
  2. The Glow Deep Serum: With rice and alpha-arbutin to renew and brighten skin
  3. The Glow Serum: With propolis and niacinamide to hydrate and fight acne
  4. The Calming Serum: With green tea and panthenol to calm and soothe irritated skin

You can even mix the serums to suit your skin’s needs and for maximum efficacy.

Why we love it:

  • Travel-sized
  • Cruelty-free
  • Suitable for all skin types

Price: USD$19.90

Where to buy: StyleKorean

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