It’s only been a few weeks into January, and we’ve already seen numerous brands rolling out their new releases. At this moment, we are brimming with excitement about what this year has in store. If you were to ask us, we’d say the new year calls for indulging in new beauty products (ka-ching). Moreover, think of it as a pathway to achieving your beauty resolutions. Whether you’re redirecting your focus to a skincare ritual or simply contemplating splurging on the newest makeup products, our roundup of the best beauty launches in January will simplify your decision-making process.

The Best Beauty Launches of January 2024

1. Sunplay Skin Aqua Nexta Shield Serum UV Essence

What’s better than kicking off our list of the best beauty launches of January with the revolutionary Sunplay Skin Aqua Nexta Shield Serum UV Essence? Crafted with eight nourishing serums, including Geranium Robertianum extract, Tocopherol, Oenothera Biennis extract, and Vitamin C derivatives, this serum stands out. Thanks to its skin-enhancing properties, it goes beyond merely brightening a dull complexion and diffusing light. Featuring broad-spectrum UV protection, it shields the skin from harmful sun rays, warding off dark spots, sunburn, and premature ageing.

Why we love it:

  • Reef-friendly formula
  • Protects the skin against pollutant
  • Contains nourishing and hydrating serums

Price: RM85.00

Where to buy: Watsons and Guardian, or your e-commerce platforms, Lazada or Shopee, 


SHISEIDO has revitalized its VITAL PERFECTION line by merging revolutionary age-defying skincare with SafflowerRED™. With the newly improved formula, it unlocks the ‘Invisible Nutrient Network,’ addressing signs of aging such as sagging, wrinkles, and dark spots. The collection includes Uplifting and Firming Advanced Cream, Uplifting Firming Advanced Cream Soft, Concentrated Supreme Cream, Bright Revitalizing Lotion, Bright Revitalizing Lotion Enriched, Bright Revitalizing Emulsion, and Bright Revitalizing Emulsion Enriched.

Why we love it:

  • Minimises signs of ageing
  • Newly improved formulation
  • Revitalise the skin

Price: starts from RM360

Where to buy: available at SHISEIDO nationwide counters, boutiques, kiosks, and selected Sephora stores

3. Laura Mercier Real Flawless Weightless Perfecting Foundation

Meet the ‘it’ foundation of this year: Laura Mercier Real Flawless Weightless Perfecting Foundation. Its formulation defines the blurred lines between makeup and skincare by delivering a natural finish with colour-true wear and lasting hydration. The buildable medium coverage works wonders to accentuate the complexion without weighing the skin down. The cherry on top? It is boosted with skin-loving ingredients to address various skin issues.

Why we love it:

  • Powered by Perfecting Color Technology that ensure cake-free coverage
  • Features skin barrier protection benefits
  • Natural looking finish

Price: RM235.00

Where to buy: Available at Pavilion KL, Sunway Pyramid, One Utama, ZALORA and SEPHORA.

4. Anastasia Beverly Hills Brow Freeze® Gel

New year, new brows looking on fleek! Anastasia Beverly Hills Brow Freeze® Gel is a must-have on our list of the best beauty launches in January. This clear brow wax-gel hybrid leverages hair-loving frozen technology, delivering a lifted and laminated look. Outfitted with a triple-action comb applicator, it offers versatility for styling.

Why we love it:

  • Micro-bristles for maximum separation and fullness
  • Equipped with triple-action comb applicator for different brows styling
  • Feathered brows finish

Price: starts from RM70.00

Where to buy: Sephora 

5. La Prairie Platinum Rare Haute-Rejuvenation Mask

La Prairie Platinum Rare Haute-Rejuvenation Mask is another breakthrough from the brand, drawing inspiration from non-invasive aesthetic procedures. This 2-step night treatment is exquisitely crafted with patented macro-infusion technology, ensuring potent results that replump and rejuvenate the skin. At the heart of its formulation is the proprietary Haute-Rejuvenation science, amalgamating the Platinum Multi-Peptide and La Prairie’s Exclusive Cellular Complex™.

Why we love it:

  • Features 2-step night treatment products
  • Deeply rejuvenates the skin
  • Targets signs of ageing

Price: RM9,250.00

Where to buy: Available at La Prairie boutique in TRX, Tun Razak Exchange, Isetan The Gardens Mall, Isetan KLCC, and Parkson Pavilion.

6. INNISFREE Collagen Green Tea Ceramide Bounce Cream

If your New Year’s resolution includes looking young, the INNISFREE Collagen Green Tea Ceramide Bounce Cream is your best bet. As the newest addition to the anti-aging range, it is concocted with a medley of sea staghorn-derived collagen and green tea ceramide. The result? A plump and youthful-looking visage that will make you super stoked.

Why we love it:

  • Deliver sustained moisture for up to 72 hours
  • Fast-absorbing formula
  • Fragrance-free

Price: RM264.00

Where to buy: INNISFREE

7. Lancôme L’Absolu Rouge Drama Matte Valentine’s Day Limited-edition Shades

Lancôme has expanded its L’Absolu Rouge Drama Matte lineup with the two newest additions for Valentine’s Day. Featuring brown nude 277 and the iconic shade 196, a timeless trendy red, it glazes the lips with a luxurious velvet matte finish. Encased in an exquisite case with velvet, it draws inspiration from the ‘pied de poule’ pattern to celebrate the day of love.

Why we love it:

  • Designed with petal-shaped bullet to hug lip contours 
  • Comes with exclusive cases embellish with velvet pied de poule adornment
  • Intense matte colour without drying the lips 

Price: RM168.00

Where to buy: available at physical Lancôme boutiques, Lancôme Facebook Shop and on its official website 

Which one of these best beauty launches of January that you’ll be purchasing? Make sure to follow Beauty Insider on Instagram and Facebook for the latest news updates.