As we scoured through the endless list of new releases, the first thing that pops into our mind is, “oh my.” This month promises to be a fun-filled time for beauty junkies with a slew of new products, from Anastasia Beverly Hills Lip Velvet to Chloé Eau De Parfum Lumineuse. Whether you’re sifting through the products for yourself or considering them as a gift, these best beauty launches of February deserve a spot in your vanity.

The Best Beauty Launches of February 2024

1. Anastasia Beverly Hills Lip Velvet

At the forefront of our rundown of the best beauty launches of February is the Anastasia Beverly Hills Lip Velvet. This revolutionary velvet-smooth lip mousse glazes the pout with a true-matte finish that feels extremely weightless. Featuring an array of nude colour palettes, it offers a selection of shades ranging from Kiss, Crush, and Peach Amber to Parchment.

Why we love it:

  • Soft-focus finish
  • Full-pigment
  • Comfortable wear

Price: RM125.00

Where to buy: Sephora

2. Drunk Elephant unveils Bora Barrier Repair Cream

If you’re drunk in love with this cult-favourite brand, your day is about to get even better as Drunk Elephant releases its Bora Barrier Repair Cream. Touted as the richest cream of its range, it is created with a reparative formula that includes glucosyl ceramides, beta-sitosterols, zinc, and copper salt minerals. Apart from replenishing hydration levels, it also works wonders to firm the skin, strengthen the skin’s protective barrier, and soothe irritation.

Why we love it:

  • Intensely hydrate the skin
  • Fortifies the skin’s barrier
  • Rich texture

Price: RM335.00

Where to buy: Sephora

3. Pat McGrath Labs Mothership XI Eye Shadow Palette

After creating a buzz with the viral porcelain doll skin during the Maison Margiela show, Mother has done it again with the newly released Mothership XI Eye Shadow Palette. The Sunlit Seduction palette features 10 stunning colours inspired by cosmic hues, with five different finishes: matte, metallic, natural, satin, and shimmer. The looks you can create with it are limitless.

Why we love it:

  • Buttery texture
  • Long-wearing
  • Offers five different finishes

Price: RM605.00

Where to buy: Sephora

4. Dr Dennis Gross DermInfusions Plump + Repair Lip Treatment and DRX SpectraLite LipWare Pro

Kiss goodbye to lip fillers and double the trouble with these two new best beauty launches of February. The Dr. Dennis Gross DermInfusions Plump + Repair Lip Treatment and DRx SpectraLite LipWare Pro are the perfect combo to plump the pout. The former contains four types of molecular weights of hyaluronic acid, a volumizing complex of peptides, squalane, bisabolol, and centella asiatica, which work collectively to improve the lips while keeping them hydrated. The latter is a revolutionary device outfitted with 56 LED red lights to minimise signs of ageing around the lips for a defined look.

Why we love it:

  • Plumps the lips
  • Targets signs of ageing
  • Keeps it hydrated

Price: Dr Dennis Gross DermInfusions Plump + Repair Lip Treatment (RM230) and DRX SpectraLite LipWare Pro (RM750)

Where to buy: Sephora

5. Chloé Eau De Parfum Lumineuse

Chloé has expanded its range of renowned fragrances with Eau De Parfum Lumineuse. The bottle houses a medley of rose, sambac jasmine, and vanilla, which impart an exquisite feminine floral scent. Beyond its signature packaging, it is crafted from 25% recycled glass, while the ribbon is made from 100% recycled polyester.

Why we love it:

  • Floral across
  • Long-wearing
  • Available in two sizes

Price: from RM350.00

Where to buy: Sephora

6. Rouge Hermès Spring-Summer 2024 Limited-edition Collection

The Spring-Summer 2024 Limited-edition Collection by Rouge Hermès celebrates the explosion of intense, colourful, and bold hues. Featuring a luxurious matte finish, it offers gorgeous variants: 47 Rouge Cinétique, 41 Rose Pop, and 44 Orange Néon. These vibrant shades capture the essence of summery reverie, adding a touch of opulence to your look.

Why we love it:

  • Long-lasting matte finish
  • Vibrant shades
  • Stunning packaging

Price: RM455.00

Where to buy: Available at Hermés boutiques and exclusively at Hermés counters in Parkson Pavilion Elite Kuala Lumpur and Seibu, The Exchange TRX.

Which one of these best beauty launches of February that you’ll be purchasing? Make sure to follow Beauty Insider on Instagram and Facebook for the latest news updates.