In a world where trends fall as quickly as they rise, innovation is what gives brands attention and a reputation to boot. Quarz is a name that has been making waves in the skincare, professional use, and education industry since their inception in 2010, and has quickly become one of the few key players that have managed to revolutionise skincare, thanks to their principles of producing safe and natural, yet effective skincare products that help loyal customers achieve authentic beauty.

In this exclusive interview, we got to delve inside the mind of the visionary behind Quarz itself, Dr. Cheerine Law.

Interview with Dr. Cheerine Law

As a well-known figure in the beauty industry, what excites you most about participating in Beautyexpo & Cosmobeauté Malaysia, and what are your expectations for this year’s event?

I hope to share Quarz brand’s technology and professional philosophy, engaging with more beauty professionals to discuss current trends in the beauty industry and explore the future development of the ‘professional’ aspect of beauty.

As a founder/brand ambassador/KOL, what inspired you to venture into the beauty industry, and what unique perspective do you bring to the table?

I believe the beauty industry is a field of creating beauty, and its uniqueness lies in using skills and technology to help everyone achieve their desire for beauty. Professional skills are irreplaceable! My intention is to use safe and natural ingredients, along with high-tech and professionally developed products, to assist beauticians in fulfilling this joyful mission.

With the beauty industry constantly evolving, what trends do you foresee gaining momentum in the Malaysian market, and how is your brand embracing these trends?

I firmly believe that a professional beautician should consistently enhance their skills and expertise, staying aligned with the latest beauty trends. Quarz’s proactive dedication to education not only elevates technical proficiency and knowledge but also embraces a comprehensive perspective. To date, this initiative has guided over 1000 skilled beauticians in refining their expertise as Beauty of Science therapists in the realm of Beauty Of Science. This achievement has also earned recognition from esteemed university institutions within the professional vocational sphere.

As a key person in the beauty space, what role do you think social media plays in shaping beauty perceptions and trends? How do you ensure a positive and authentic impact on your audience?

I am dedicated to promoting and encouraging professional growth. The Quarz brand has established the Quarz Beauty of Science Academy, an institute led by expert mentors that provides specialized education. This empowers therapists to tangibly experience and embrace a positive mindset.

Could you share a memorable success story or impactful experience that highlights how your brand or personal brand has positively influenced someone’s life through beauty?

After enhancing their professional skills, skin management therapists gain increased recognition and respect in the market. This bolstered trust results in improved company performance, ultimately contributing to enhancing the lives of numerous individuals. This is what deeply resonates with me.

In an increasingly competitive beauty market, what strategies do you employ to stay ahead of the curve and maintain your brand’s relevance and popularity?

In the competitive beauty industry, we’ve implemented strategies to maintain our position and brand appeal. We closely monitor trends and innovations, driving the introduction of new technologies. We place significant emphasis on building a strong brand reputation and fostering positive customer relationships through high-quality products and effective communication. Active engagement on social media and in marketing enables us to interact with consumers and share valuable insights.

Sustainability and ethical practices have become significant concerns for consumers in recent years. How has your brand embraced eco-friendly initiatives and responsible sourcing, and how do you communicate these efforts to your audience?

Our brand actively embraces eco-friendly practices and responsible sourcing in the beauty industry, focusing on using environmentally friendly materials, considering the entire product lifecycle, engaging in community activities supporting sustainability, transparently communicating efforts through eco-friendly product labels, official websites, and social media, all while reflecting our commitment to sustainability and consumer values.

What valuable insights or advice do you have for aspiring beauty entrepreneurs or those looking to establish themselves as influencers in the industry, especially in the context of the unique Malaysian beauty market?

For those aspiring to become beauty entrepreneurs or establish influence in the industry, especially in Malaysia’s unique beauty market, my advice is to focus on understanding local culture and trends, building a distinct brand image, continuous learning and innovation, leveraging social media effectively, and maintaining patience and perseverance.

Inclusivity and diversity have become integral values in the beauty industry. How does your brand actively promote representation and inclusiveness in product offerings and marketing campaigns, and what impact do you believe this has on consumer engagement?

Diversity and inclusivity are becoming more important in the beauty industry, and our brand actively promotes these values in product offerings and marketing campaigns, with a focus on natural and simple skincare. Our products prioritize natural skincare for different skin types and needs, emphasizing each person’s uniqueness and considering diversity in product design.

The beauty landscape has seen a rise in clean and natural beauty products. How do you strike a balance between innovation and the use of natural ingredients in your brand’s formulations, and how do you educate consumers about the benefits of these choices?

We emphasize a balance between innovation and natural ingredients in our product formulations, creating effective and safe beauty products through a combination of technological innovation and pure ingredients. We communicate the benefits of these choices to consumers through clear product information and educational programs.

Events like Beautyexpo & Cosmobeauté Malaysia often introduce attendees to new and emerging beauty brands. Are there any specific niche or upcoming brands that have caught your attention recently, and what do you look for when considering potential collaborations or endorsements?

In recent events, I’ve taken notice of several emerging brands that have garnered attention. Specifically, I’ve been intrigued by those focusing on sustainability, natural ingredients, and innovative technologies, as they present new possibilities in the beauty industry. When considering potential collaborations or endorsements, I prioritize a brand’s values and mission, along with the quality and innovation of their products. I also assess the brand’s reputation and market response to ensure that any partnership aligns meaningfully and beneficially, offering true value and experiences to consumers.

Check out Quarz’s award-winning products here.

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