Smile out loud
By: Balqis Ariffin / September 5, 2023
Unlock your perfect smile with The Smile Collection by Colgate, which was launched in collaboration with Kuala Lumpur Fashion Week 2023.
The Smile Collection showcases the Colgate Optic White O2 toothpaste and whitening pen, now reimagined as a beauty kit. This underscores the brand’s belief that true beauty emanates from everyone’s radiant smile
According to Callista Fernandez, Marketing Director (Oral Care), Colgate-Palmolive Marketing Sdn. Bhd, “Colgate believes that you are your most beautiful self when you smile out loud, as it shows off the best of you when you are not held back by any beauty standards. The radiant smile brings to surface your deeper emotions – it is the most genuine form of self-expression and the hallmark of real beauty.”
“You might be surprised to find a tube of toothpaste in our ‘beauty kit’. By recalibrating the way in which we view beauty, we hope The Smile Collection encourages Malaysians to genuinely express their authentic selves and smile out loud,” she added.
The Smile Collection by Colgate offers a two-step oral beauty routine, featuring the Colgate Optic White O2 whitening toothpaste, which can whiten teeth in as little as three days, and the Colgate Optic White O2 teeth whitening pen, which can lighten teeth by three shades while you sleep.
As part of the launch, Colgate presented a runway featuring models of diverse backgrounds who possess one striking feature in common – beautiful smiles, promoting inclusivity in the realm of beauty.
For more information about The Smile Collection by Colgate click here.