From the depths of consumer confusion and ingredient obsession, Sephora has risen as the champion of clean beauty, flaunting its acclaimed campaign, Clean at Sephora. A symphony of finesse and fervour, Clean at Sephora was unveiled in 2021 and has sinced basked in the spotlight of the beauty retail industry.

Remember the days when clean beauty was just a fleeting trend? Sephora saw beyond the buzz, recognising that enduring impact lies in the ingredients that caress our skin and the footprint we leave on our planet. Thus, they embarked on a mission, not as mere spectators but as torchbearers of an essential movement. Enter *Clean at Sephora*, a global initiative birthed from Sephora’s commitment to bestow discerning consumers with clean and transparent beauty options.

Clean at Sephora

The beauty you want, minus the ingredients you might not.

While once clean beauty was a mere trend sporting a burgundy robe, Sephora perceived the lasting impact ingredients can have on both our skin and Mother Earth. They made a commitment, crafting stringent seal criteria that ensure Clean-certified brands adhere to Sephora’s non-biased Clean standards.

Fast-forward to today, and Sephora continues to spearhead the clean beauty movement as beauty enthusiasts relentlessly seek transparency in product sourcing and clarity about what graces their skin. The initiative from Sephora Malaysia aims to eliminate the guesswork and empower consumers to shop with confidence, securing products with the Clean at Sephora seal, guaranteeing formulations without undesirable ingredients, such as parabens, sulfates, and mineral oils.

These seals, seemingly simple, signify that the brand or product has undergone meticulous scrutiny and has earned its place as a gem in the crown of Sephora’s non-biased clean beauty criteria.

For the beauty connoisseur yearning for precise clarity or the sensitive-skinned soul wanting to steer clear of potentially harmful ingredients, Clean at Sephora stands as the North Star guiding your beauty journey. Through its informative assets and instructive sets, Sephora Malaysia seeks to educate and empower customers, making conscious choices in their beauty routines while promoting transparency within the industry.

Clean at Sephora Products

Since the introduction of the Clean at Sephora seal, Sephora Malaysia has continually refined its processes, ensuring products and brands align with their Clean standards. This dedication has borne a meticulously curated range of products that offer shoppers the beauty they crave without ingredients they might not. Among the esteemed lineup of Clean at Sephora products are:

  • Caudalie Premier Cru The Serum | RM520
  • Caudalie Premier Cru The Eye Cream | RM295
  • Briogeo Destined for Density Hair Growth Range
  • Glow Recipe Strawberry Smoothie BHAA+ AHA Serum | RM208
  • Tarte Shape Tape Glow Bar | RM200
  • Tarte Shape Tape Radiant Concealer | RM139
  • Fresh Black Tea Advanced Age-Defying Cream | RM460
  • Olaplex No. 4D Clean Volume Detox Dry Shampoo | RM150
  • Supergoop! Daily Dose Bio-Retinol | RM215
  • Drunk Elephant C-Firma Fresh Day Serum | RM355
  • Sephora Collection Hydrating Serum | RM99
  • Sephora Collection Care Better Rouge Lipstick | RM55

In an industry where claims are as abundant as makeup palettes, Sephora Malaysia has paved the way for beauty lovers to navigate, learn, and shop, all with the knowledge that the groundwork has been done. The Clean at Sephora campaign epitomises Sephora’s commitment to delivering customers with clean beauty options that are safe, effective, and sustainable. With informative criteria and instructive insights, Sephora aims to educate and empower shoppers to make conscious choices while promoting a transformative transparency within the beauty industry.

In an era where the stakes are higher than the heels of a runway model, Clean at Sephora is Sephora’s definitive statement of intent, transforming the beauty industry one product at a time. It’s a new dawn for beauty enthusiasts, one where the emphasis on ingredients and ethics isn’t just a whispered concern but a triumphant roar that echoes from the shelves to the mirrors of every discerning beauty aficionado.