YSL Beauté has once again disrupted the fragrance scene with the launch of MYSLF, a scent that epitomises the daring spirit of modern masculinity. To celebrate this creation, YSL Beauté orchestrated a night like no other at the MYSLF Fragrance Pop-Up, held at the gritty and electric REXKL on February 28th.

@beautyinsidermalaysia The YSL MYSLF fragrance will linger forever 🖤 As guests stepped into the transformed space, they were thrust into a world of edgy allure. The pop-up pulsated with an industrial chic vibe, drenched in matte black textures and rugged concrete, echoing the rebellious soul of MYSLF. Shop YSL MYSLF at your nearest YSL Store today and embrace #MYSLFNOMATTERWHAT #myslf #ysl #yslbeautymy #yslbeaute #myslffragrance #yslmyslf #yslmalaysia #merqeen #yslbeautymyxmeerqeen ♬ Fire for You (Sped Up) – Cannons

As guests stepped into the transformed space, they were thrust into a world of edgy allure. The pop-up pulsated with an industrial chic vibe, drenched in matte black textures and rugged concrete, echoing the rebellious soul of MYSLF. Light projections danced across the walls, while strategically placed mirrors amplified the atmosphere of self-discovery, creating an immersive playground for the senses.

Among the throng of attendees were Malaysia’s elite, including influencers like Meerqeen, Nadhir Nasar, and Hun Haqeem, alongside Singaporean luminaries Desmond Tan, Glenn Yong, and Benjamin Kheng. The air was charged with anticipation as guests mingled, eagerly awaiting the unveiling of MYSLF.

The night came alive with electrifying beats courtesy of local DJs BAD M.O.B and Ashley Lau, followed by Singaporean sensation FVDER, whose sets elevated the energy to a fever pitch. Amidst the pulsating rhythms, guests were invited to explore the various engagement zones curated by YSL Beauté, each offering a unique facet of the MYSLF experience.

From the enigmatic allure of the puzzle booth to the sensory journey of discovering the intricate scents of MYSLF, attendees were encouraged to embrace their individuality and express themselves freely. The iconic YSL Beauté photo booth provided the perfect backdrop for capturing moments of self-expression and discovery, immortalizing the essence of MYSLF in every frame.

But the excitement didn’t end there. Following the exclusive preview, the MYSLF Fragrance Pop-Up opened its doors to the public, inviting all daring souls to embark on their own journey of self-discovery from March 1st to 3rd. Visitors were treated to a slew of surprises, including tantalising MYSLF-inspired mocktails and the opportunity to snag a MYSLF discovery kit to continue their exploration at home.

To secure their spot in this thrilling odyssey, guests are urged to pre-register for their invitation, ensuring you don’t miss out on the chance to uncover the essence of MYSLF. With its bold approach to fragrance and unapologetic celebration of individuality, the MYSLF Fragrance Pop-Up redefined the boundaries of self-expression, proving that true discovery begins when you embrace the essence of who you truly are.