Another celebrity to jump in the beauty brand bandwagon
By: Aqilah Najwa Jamaluddin / June 21, 2022
Rihanna gained notoriety as the queen of the celebrity-turned-beauty-entrepreneur movement when she gave us the gift that is Fenty Beauty, the centrepiece in her rapidly expanding empire—among her skincare line FentyBeauty and lingerie wear, Savage x Fenty. In her wake, a slew of other Hollywood’s A-listers have considered joining the celebrity beauty hype train.
While some have failed, others have fruitfully soared the makeup mountain, figuring their gap in the market and sculpting out a place in the beauty industry. And it appears that Hailey Bieber is eager to join the club with her latest beauty line, Rhode.
And as reported by Vogue, according to the trademark, Hailey’s brand will include “wellness merchandise, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare, and skincare.”
It all started in early January when the 25-years-old model revealed a small glimpse of what fans can expect from Rhode’s debut. Hailey is seen wearing a bikini set from the brand Are You Am I in what would seem to be a photo op for Rhode Beauty. In the four photo carousel, the model can be seen wearing a face mask and an under-eye mask, leading many to believe that the product will play a significant role in the spectrum.
However, in case you missed it, Hailey already has an impressive partnership with notable cosmetic brand, BareMinerals, for which she is currently the brand ambassador. That was the sole reason she is committed to start her brand and conflict of interest. Back in 2019, she applied to trademark the name ‘Bieber Beauty,’ with the intention of producing a line of skin and personal care products. Unfortunately, ‘Bieber Beauty’ was rejected by the United States Patent and Trademark Office, but that didn’t mean she was willing to end her ideas.
In comparison to other celeb-brands, Rhode is not launching with a large model range. So far, there are only three options in the range. Some may find it disappointing, but keeping her spectrum on the thin side definitely means that each product has been meticulously designed. According to the Rhode official Instagram, the brand provides a curated selection of “effective, purposeful skincare.”
Rhode products are multi-tasking and extremely comfortable to wear, as well as vegan, cruelty-free, gluten-free, and dermatologist-developed. The Peptide Glazing Fluid, which they describe as “Hailey’s secret to glowy, radiant skin,” is a lightweight, quick-absorbing gel face cream that collaborates to hydrate the layer of the skin. The Barrier Restore Cream is a rich-yet-lightweight moisturiser that uses an antioxidant peptide complex to regenerate the skin’s hydration and pacify a dented skin barrier.
Finally, there’s the Peptide Lip Treatment, which claims to be a repairing lip treatment that gives your pucker “pillowy-soft, day or night.” Its moisturising template was built to protect and soften dry skin from within, which is available in three flavours including watermelon slice, salted caramel, and fragrance-free for non-fragrance fans.
With the label’s official launch on June 15, Rhode conveyed their brand philosophy with those who are interested in where their products stand. Rhode, which is described as “one of everything really good,” offers itself as a “new philosophy on skincare” with a compendium of edited necessities that can serve as a solely devoted go-to for users. Also, given that the model suffers from perioral dermatitis—an inflammatory rash that can flare up with improper care, it’s safe to say that the products will be centred around sensitive skin.
Simply visit the Rhode Skin website to navigate around and learn more about each product. However, international shipping is not yet available for us outside of the United States. If you have an American friend or want to use a US freight-forwarding service like ShipIto or ReShip, you could still get your fingertips on the brands.