Another month means another roundup of exciting new beauty releases. Isn’t it fun to have an excuse to stock up on the latest products? With the summer season in full force, beauty junkies can expect a slew of certified must-haves. From Barbie-inspired nail lacquer and anti-ageing eye serum to a divine floral fragrance, it’s time to spice up your beauty kit with these fantastic beauty launches of July.

The Best Beauty Launches of July 2023

1. Melano CC Vitamin C Brightening Milk Moisturizer

Topping our list of the best beauty launches of July is Melano CC Vitamin C Brightening Milk Moisturizer. It features vitamin C as its star ingredient, which is packed with antioxidant properties, brightening prowess, and anti-ageing benefits. Its formulation includes Alpinia Seed Extract, Dipotassium Glycyrrhizate, Lemon Extract, and Grapefruit Extract. Aside from its hydrating properties, it also targets various skin issues such as uneven skin tone, a dull complexion, and dark spots. 

Why we love it:

  • Brightens dull complexion
  • Long-lasting hydration
  • Does not leave any greasy residue.

Price: RM59.00

Where to buy: Available at Watson’s outlets nationwide and Rohto-Mentholatum’s official store in Shopee and Lazada.

2. Drunk Elephant A-Shaba Complex Eye Serum

Drunk Elephant has dropped a newly reformulated A-Shaba Complex Eye Serum, which now boasts 0.1% vegan retinol, 3% caffeine, and copper peptides. These ingredients work together to smooth the appearance of fine lines, reduce puffiness, and promote collagen around the eyes area. Plus its power-packed formula shields the skin against environmental aggressors and UV rays.

Why we love it:

  • Minimises the signs of ageing around the eyes area
  • Increases skin elasticity
  • Free of essential oils, silicones, colourants, and fragrances

Price: RM285.00

Where to buy: Sephora 

3. Paula’s Choice Advanced Sun Protection Daily Moisturizer SPF 50 PA++++

The Advanced Sun Protection Daily Moisturizer SPF 50 PA++++ by cult-favourite brand Paula’s Choice is a staple for summertime. Leveraging the innovative five types of filters, it provides the ultimate protection against harmful UV rays. Thereby, it presents the risks of premature ageing and discoloration. Thanks to its velvety soft sun cream texture,it seamlessly blends on the skin with a dewy finish. 

Why we love it:

  • Does not leave any white cast
  • Contains five type of filters
  • Protects the skin from UVA and UVB rays

Price: RM199.00

Where to buy: Paula’s Choice’s official website 

4. Carolina Herrera Good Girl Blush Eau de Parfum

Carolina Herrera Good Girl Blush Eau de Parfum encapsulates a divine explosion of floral femininity. At the heart of its formulation, the fragrance features a contrasting scent of sensual vanilla base with peony, which is anchored by Ylang Ylang at its focal point. Featuring the signature design of the stiletto, it captures the female duality of being sensual and strong, instinctive and intelligent, romantic and empowered simultaneously. 

Why we love it:

  • Available in several sizes
  • It features floral and spicy notes
  • Long-lasting 

Price: RM324 (30ml), RM479 (50ml) and RM627 (80ml)

Where to buy: Sephora, Isetan, Parkson, Sogo, AEON and Zalora

5. Hermés Plein Air H Trio Collection

Our personal pick of the best beauty launches of July is the Hermés Plein Air H Trio Collection. This exquisite collection of newly released products comprises two powders: H Trio Healthy Glow Mineral Powder and H Trio Iridescent Mineral Powder, along with Pinceau Le Precis Brush. Inspired by the colours of nature, these powders accentuate the complexion and contours while adding a flush of colour. The shades are versatile and can be used to sculpt the face and highlight the facial features. While the Pinceau Le Precis comes with a wooden handle that is embellished with three colours and adorned with a soft pink ring. The bristles are dense, which allows precise application.

Why we love it:

  • The powders feature buildable formula
  • Can be used to highlight and sculpt the features
  • The brush has a dense bristles which deposit light diffuse dusting of powder

Price: H Trio Healthy Glow Mineral Powder (RM506), H Trio Iridescent Mineral Powder (RM506) and Pinceau Le Precis (RM506)

Where to buy: Available at Hermés boutique, Pavilion Kuala Lumpur, and Hermés counters in Parkson

6. OPI X Barbie Collection Hi Barbie!

The OPI X Barbie Collection is a collaboration that has made our inner girl squeal! The Hi Barbie! shade features a hot pink crème colour that literally screams Barbie. The shades are ultra-vibrant and can last up to seven days. FYI, the collection also includes other stunning colours such as My Job is Beach, Hi Ken! and Best Day Ever. 

Why we love it:

  • Vibrant and rich shade
  • Long-lasting colours
  • Stunning hot pink crème colour

Price: around RM52.27

Where to buy: OPI’s official website 

Which one of these best beauty launches of July that you’ll be purchasing? Make sure to follow Beauty Insider on Instagram and Facebook for the latest news updates.