Rexona, a leading personal care brand, has made waves in Malaysia with its partnership announcement and collaboration with K-pop sensation (G)I-DLE. 

This milestone marks the introduction of Rexona’s first superior brightening range, boasting 72-hour non-stop protection alongside a cultural synergy with (G)I-DLE’s iconic confidence and boundary-breaking spirit.

(G)I-DLE, renowned for their musical prowess and resilience, perfectly embodies Rexona’s ethos of relentless determination and self-assurance. With a massive fan base and recent triumphs on the Billboard charts, (G)I-DLE represents a cultural force that resonates deeply with Rexona’s mission to empower individuals to feel fresh, confident, and unstoppable.

Vitamin+Bright Deodorant

The collaboration introduces the revolutionary Vitamin+Bright deodorant range, addressing the common concern of underarm dark marks that hinder confidence and movement.

Infused with potent antioxidant vitamins, this innovative formula not only brightens underarm skin but also provides 72-hour continuous protection, enabling users to #GLOWFORIT in every aspect of their lives. Available in roll-on and aerosol formats, the range caters to diverse needs and occasions, ensuring everyone can experience the transformative power of confidence and freshness.

Rexona Vitamin+Bright Deodorant line is now available at Watsons and Guardian stores nationwide. With options like Roll On and Spray, consumers can elevate their freshness game and experience the transformative effects of confidence and protection.

As Rexona and (G)I-DLE embark on this exhilarating journey together, they invite everyone to join the movement and #GLOWFORIT, championing confidence, movement, and breaking limits every step of the way. Stay tuned for more exciting updates from this dynamic partnership!

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