Bath & Body Works has added its latest fragrance collection, Luminous, to its extensive range of fragrance portfolios.

Crafted in collaboration with master perfumer David Apel, Luminous is exquisitely designed to add a special touch to your daily life, making every moment feel like a special occasion.

L-R: Mr Jason Foo, Assistant General Manager of Bath & Body Works Southeast Asia and Mr Matthew Greg, General Manager of Bath & Body Works Southeast Asia at the launch of the Luminous collection.

“For me, Luminous is a joyful celebration of modern femininity. The fragrance is brilliant yet sensual and exquisitely nuanced with an air of addiction,” said David Apel, Senior Perfumer at Symrise. “The ingredients selected were very intentional — I wanted to give the fragrance a multidimensional signature with warmth, levity, elegance and most importantly, power and trail. Luminous moves with you and is a manifestation of what inspires you to live authentically and fully.”

According to Jamie Sohosky, Chief Marketing Officer at Bath & Body Works, “Our customers view scent and fragrance as part of their identity, so by bringing an elevated yet accessible product to a passionate community, we have all the makings of a sharing and engagement campaign that celebrates our customers and is anchored in empowerment.”  

The Luminous collection features a blend of sophisticated and on-trend fragrance notes, including ruby currant, gilded iris, and praline amber. They boast a stunning scent that lingers with decadence, warmth, and sweet fragrance.

Available in 30 products, the Luminous collection includes inventive items like the Dual-Ended Perfume Rollerball and Lip Gloss, along with well-known releases such as Eau de Parfum, Moisturizing Body Wash, and Body Cream.

Beyond its exquisite fragrance, the Luminous collection by Bath & Body Works is wrapped in vanity-worthy packaging, making it perfect for a gift or a treat to yourself. The price of the products ranges from RM16 to RM339.

The Luminous collection is available in Bath & Body Works stores nationwide, and you can click here to shop it online.

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