The 55th edition of Cosmoprof Worldwide Bologna came to an end on March 24th, 2024, with remarkable results.

A total of 3,012 exhibitors from 69 countries and 248,500 global attendees from over 150 countries were recorded, marking a significant increase from last year. Cosmoprof Worldwide Bologna 2024 successfully recorded a milestone with its highlights of Cosmopack & Cosmoprof Awards, cross-continental exhibition of winners of the 2023 Awards from Cosmoprof North America, Cosmoprof Asia, and Cosmoprof India, as well as insightful trends that will shape the future of the beauty industry.

“It was an extremely positive edition, confirming the effervescence of the market, and above all the strategic importance of Cosmoprof for international operators,” said Gianpiero Calzolari, President of BolognaFiere. “We are also very grateful for the support and presence of the institutions and numerous representatives of the Italian Government. The support of ITA – Italian Trade Agency – has been particularly strategic: for this edition,  ITA involved over 70 offices to invite delegations from the main markets. Thanks to synergies with institutions, we hosted top buyers from 113 countries. An extraordinary result that responds to the needs of an industry that is one of the flagships of “Made in Italy”, and which deserves proper recognition.”

“More than 15 billion euros in turnover, exports at record levels which grew by over 20% in one year, a trade balance of more than 4 billion: the Italian cosmetics industry presented itself with these numbers at Cosmoprof Worldwide Bologna, highlighting its importance for “Made in Italy” to the international attendees of the fair”, commented Benedetto Lavino, President of Cosmetica Italia, Italian association of cosmetic companies. 

“In these four intense days of the event, working side by side with the partners of BolognaFiere Cosmoprof, we were able to talk about the excellence expressed by our industry: in addition to the economic evidence, the event made it possible to highlight the great importance that the sector has also from an employment point of view with more than 390 thousand workers along the supply chain. Dialogue with representatives of the institutions attending the fair allowed us to directly show the value of our companies and to think about their specific needs. An indispensable synergy to face the challenges of the future.”

The exhibitors expressed gratitude for the new opening dates, which saw all pavilions begin operating on, allowing opportunities to build relationships amongst the professional attendees. Enrico Zannini, General Manager of BolognaFiere Cosmoprof, offered insightful aspects on this by adding that, “The response from our community to the new opening dates was very positive: from Thursday, highly profiled visitors were able to interact with our exhibitors to explore new business opportunities, and this is an excellent result for us.” 

“The Cosmoprof format has once again demonstrated that it can adapt to the needs of companies and operators for the development of the sector. After the great results of this edition, we are preparing to organise the next events of the international network with optimism and confidence. In the coming months, Cosmoprof will be in Bangkok, Las Vegas, Hong Kong, Mumbai and Miami. Looking forward to returning to Bologna again for the next edition of Cosmoprof Worldwide Bologna 2025, from 20th to 23rd March,” he added.

Cosmoprof Worldwide Bologna 2024 affirms its primacy as a renowned platform that serves as a catalyst for the beauty industry, which according to EUROMONITOR INTERNATIONAL is expected to surpass 670 billion dollars globally by the end of this year, with a 9% annual growth anticipated over the following four years. Cosmoprof Worldwide Bologna is scheduled to take place from 20th to 23rd March, 2025, so watch this space for further details.

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