Spring is a season when flowers bloom, indicating a new beginning. Our skin, like Spring, is yearning to be reborn; into a fresh, revitalised, and dewy appearance. What’s even great is that your skin can benefit from a good night’s sleep! Say “annyeong” (hello) to the new LANEIGE Hello Blossom! Collection, which includes their best-selling and moisturising must-have duo – Water Sleeping Mask and Lip Sleeping Mask – in a limited-edition Cherry Blossom flavour. Because Spring represents new beginnings, Laneige created this collection to bring a smile to people who have been affected by the long-term pandemic and are now preparing for a new beginning. Want to know more? Beauty Insider is here to bring you all the inside scoop!

The New Cherry Blossom Flavour Collection

The Hello Blossom! Collection is packaged in blue and pink limited-edition boxes with a simple design. With its light pink colour, the product packaging exudes the vibrant mood of spring. You may share the joy of spring (and excellent skin!) with your loved ones thanks to these specially curated designs. You can be sure that your nights will be filled with the calming sweetness of cherry blossoms, and your mornings will be welcomed with soft skin and lush lips, whether you acquire it for yourself or as a present.

Hello Blossom! Water Sleeping Mask EX (Cherry Blossom)

The Hello Blossom! Water Sleeping Mask is a moisturising overnight mask that helps to boost the skin’s defences as you sleep. It’s formulated with Sleeping Microbiome Technology and an increased ‘Probiotics Complex,’ an ingredient derived from 23.8 billion Probiotics* that helps to build the skin barrier, resulting in a well-rested, bright, and clear complexion. It’s also designed with squalene, a powerful hydrator that aids in the skin’s moisture retention. Finally, because the recipe is hypoallergenic, you won’t have to worry about skin irritation when sleeping, and you’ll be able to enjoy the peaceful aroma of Cherry Blossom.

*Green tea lactobacillus ferment lysate

Price: RM135 for 70ml

Hello Blossom! Lip Sleeping Mask EX (Cherry Blossom)

Introducing the Hello Blossom! Lip Sleeping Mask, a nightly lip mask with a heart-fluttering floral smell that reminds you of spring cherry blossoms. It’s made with Moisture Wrap, a unique moisture technique that uses hyaluronic acid and minerals to produce a protective film over the lips that seals in moisture and active chemicals. The Lip Sleeping Mask, which is enriched with Vitamin C-rich Berry Mix Complex, gradually melts dry, flaky dead skin on the lips during the night so you wake up with smooth, supple lips. To avoid irritation, the Lip Sleeping Mask is designed with a dermatologically validated gentle solution.

Price: RM75 for 20g

Laneige X Bloomthis Limited-Edition Hello Blossom! Flower Frame

Laneige teamed with local e-commerce florist BloomThis to develop the limited-edition Hello Blossom! Flower Frame to evoke even more memories of spring. The floral frame’s optimistic, cheerful design transports you to happier times, where birds chirp and flowers blossom all around you.

During Laneige Members’ Day from April 1 to 3, shoppers who spend RM400 or more on regular priced items with any Hello Blossom! Collection will receive the limited-edition Laneige X BloomThis Hello Blossom Flower Frame (worth RM169).

BloomThis customers will also be entitled to a complimentary Laneige Goodnight Kit (worth RM62) and RM20 cash voucher from Laneige with any purchase of the Mother’s Day Collection from their website (website will be available from 28 March).

Availability

The Hello Blossom! Collection will be available for a limited time only. It will be pre-launching in conjunction with Lazada’s Birthday campaign from 27th March onwards at Laneige Official Store on Lazada. It will also be available from 1st April at Laneige boutiques & counters, Laneige Official Online Store, Laneige Social Store on Facebook, Laneige Official Store on Shopee, Zalora, and Hermo.

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