Sweet Qismina has been named as the new brand ambassador for Nanowhite, the top whitening skincare specialist under parent business Tohtonku. Sweet Qismina is the perfect face for Nanowhite, in order to strengthen ties with young, urban, and ambitious Malaysians. 

Commenting on the appointment, Tohtonku Sdn Bhd General Manager Patrick Ee said, “As a brand, we want to strengthen our commitment to our consumers. We believe that by working closely with Sweet Qismina who embodies the spirit of young Malaysians, we will be able to better understand how they think and act, and in turn, more aptly serve their needs. We want them to know we understand them and we are constantly looking to improve our offering and meet their specific needs. We believe Sweet Qismina is the perfect personality to speak to the hearts and minds of our Malaysian customers.”

Sweet Qismina’s Nanowhite Journey

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As a loyal user of Nanowhite’s products, Sweet Qismina is the perfect face to represent the aspirations of the brand and the ambitions of young Malaysians just like her.

“I am truly honoured to be selected as the brand ambassador for Nanowhite. I have been a loyal user for Nanowhite products since young and I truly love how the product that helps me tackle my skin concerns. Just like me, many of my peers have similar aspirations and work equally hard for their ambitions. Therefore I am keen to work with Nanowhite to help others just like me care for themselves while striving for their dreams,” she said.

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In line with their new campaign called ‘Ayu Berseri, Seindah Aidilfitri’ focusing on the true meaning of beauty, Nanowhite wants its young customers to know that kindness, generosity and practising good values is what truly makes a person beautiful from the inside out. Taking the opportunity to launch this new campaign in conjunction with the holy month of Ramadan, Nanowhite was inspired by its Muslim customers who observe and perform many good deeds during this period.

“We are inspired by them and we want our brand to reflect such goodness. These last two years have taught us that our customers are looking for a holistic approach to beauty. By understanding their needs and wants, we have taken big steps in revamping our key range and introducing new packaging and an improved formula back in Jun 2021,” said Patrick Ee.

The New Nanowhite Double Action Range

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The new Nanowhite Double Action range is designed to address specific skin issues that develop as a result of a fast-paced lifestyle. A hectic lifestyle can dry the skin and make it look lifeless. Arbutin and Hyaluronic Acid are two strong chemicals in the line that provide users a bright complexion and nourished skin. Users can achieve a brighter skin tone in just 7 days with consistent application and the Nanoencapsulation technology, which allows the product to penetrate 10 times deeper into the skin. All Nanowhite products have undergone dermatological testing and have received Halal certification.

Products from Nanowhite Double Action Range include:

1. Nanowhite Double Action Awakening Snow Wash

Size: 100g

Price: RM25.50

Where to buy: Shopee

2. Nanowhite Double Acton Hydrating Treatment Lotion

Size: 150ml

Price: RM65.90

Where to buy: Shopee

3. Nanowhite Double Action Intensive Serum

Size: 30ml

Price: RM79.90

Where to buy: Shopee

4. Nanowhite Double Action Hydrating Moisturizer

Size: 50ml

Price: RM59.90

Where to buy: Shopee

5. Nanowhite Double Action Restorative Night Cream

Size: 50ml

Price: RM62.90

Where to buy: Shopee

Nanowhite will launch the campaign with a pop-up store at MyTOWN Shopping Centre from April 15 to 24, with the goal of allowing the public to experience the brand and engage in its charity drive in order to create a kinder brand.

The pop-up store will also include exciting and interactive activities such as a chance to try out the Double Action range, an Instagrammable location, a beauty consulting booth, and several giveaways and promotions for customers to stock up on their Nanowhite goods.

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