As the seasons shift next month, saying goodbye to summer hasn’t always been easy. Cue “Summertime Sadness” (shoutout to Lana Del Rey), which has predominantly occupied our playlist as the song of the week. Honestly, it’s a bit challenging to transition from our hot girl summer era to makeup looks that suit the cooler temperatures. It’s wiser to prepare early than to be fashionably late to the trend. If you’re in need of the hottest beauty launches in August to get ready for the months ahead, simply scroll down and ignite your shopping spree mood.

The Best Beauty Launches of August 2023

1. Mentholatum Repair One Lip Balm

Topping our list of the best beauty launches of August is the newly loved Mentholatum Repair One Lip Balm. Touted as the all-in-one solution for lip balm, it delivers multiple benefits that moisturise your puckers, repair, and brighten the lips while also protecting them from harmful UV damage, thanks to the SPF25 PA++. It is packed with key ingredients such as niacinamide, licorice root extract, and vitamin E.

Why we love it:

  • Brightens the lips
  • Features  SPF25 PA++
  • Delivers intense hydration

Price: RM25.90

Where to buy: Guardian 

2. Rare Beauty All Of The Above Weightless Eyeshadow Stick, Brow Harmony Precision Pencil and Perfect Strokes Longwear Gel Eyeliner

The Rare Beauty’s Fall 2023 Collection comprises All Of The Above Weightless Eyeshadow Stick, Brow Harmony Precision Pencil and Perfect Strokes Longwear Gel Eyeliner, offering essential products that you need to create mesmerising eyes. The Rare Beauty All Of The Above Weightless Eyeshadow Stick features a creamy texture that can literally do everything from line to shade and highlight. It comes in six stunning shades and also has a built-in sharpener. The Rare Beauty Brow Harmony Precision Pencil boasts a finely angled tip that delivers a long-lasting, precise finish with natural hair-like strokes. While the Rare Beauty Perfect Strokes Longwear Gel Eyeliner has a waterproof formula that easily glides on the skin with precision.

Why we love it:

  • Long-lasting formula
  • Suitable to create smoky eye look
  • Versatile 

Price: Rare Beauty All Of The Above Weightless Eyeshadow Stick (RM108) Rare Beauty Brow Harmony Precision Pencil (RM100) and Rare Beauty Perfect Strokes Longwear Gel Eyeliner (RM100)

Where to buy: Sephora

3. Fenty Skin Blemish Defeat’r BHA Spot-Targeting Gel

Fenty Skin Blemish Defeat’r BHA Spot-Targeting Gel is the secret to concealing the inflamed acne breakouts under your makeup. Featuring a salicylic acid-based formula, it minimises the appearance of blemishes, diminishes surface oil, and protects from environmental aggressors. Its jelly-like texture seamlessly absorbs into the skin and leaves a matte finish that shields the acne, making it perfect for makeup applications and making it one of the must-have beauty launches of August. 

Why we love it:

  • Ideal prior to makeup applications 
  • Suitable for all skin types
  • Improves the look of acne

Price: RM110.00

Where to buy: Sephora 

4. Tutti Twilly D’Hermès Eau de Parfum

Tutti Twilly D’Hermès Eau de Parfum, which is the fourth edition of the collection, reflects the spirit of the independent Hermès girls. The fragrance opens with distinctive ginger notes, which blend delicately with sweet lychee. The subtle warmth of musk provides a woodsy aroma. Its lychee-red bottle is embellished with a silk ribbon in bright shades, capturing the essence of the sisterhood talisman.

Why we love it:

  • Cute design packaging
  • Fruity and warm spicy scent
  • Long-lasting

Price: RM870.00

Where to buy: Available at Hermés boutique, Pavilion Kuala Lumpur and Hermés counters in Parkson.

5. KVD Beauty Dazzle Flakes Metallic Eye Pigment

The next item on our best beauty launches for August is the KVD Beauty Dazzle Flakes Metallic Eye Pigment. Featuring the similar viral prismatic shimmer found in the Dazzle Long-Wear Eyeshadow Sticks, this versatile product can be used wet or dry. The exquisite loose pigment formula delivers a next-level high-shine finish with just one swipe. It comes in three shades inspired by cosmic storms and skies, such as Polar Night, Magnetic Cloud, and Cosmic Snow.

Why we love it:

  • Metallic shimmer finish
  • High-shine
  • Can be used in wet or dry 

Price: RM125.00

Where to buy: Sephora

6. RYO Hair Loss Expert Care Premium Perfume Line – Gyeongju Moon and Yeosu Sky

RYO Hair Loss Expert Care Premium Perfume Line has added two exquisite scents, Gyeongju Moon and Yeosu Sky to its collection. Available in a variant of scents for shampoo and treatment, these scents are inspired by the iconic South Korean cultural cities. The RYO Hair Loss Expert Care Premium Perfume Line Gyeongju Moon Shampoo and Treatment features a concoction of captivating aromatherapy from thyme, geranium, muguet, and olibanum. While the RYO Hair Loss Expert Care Premium Perfume Line Yeosu Sky Shampoo and Treatment provides a sensory experience with woody, floral scents of green fig leaf, cyclamen, sandalwood, and vanilla.

Why we love it:

  • Long-lasting scent
  • Distinctive fragrance
  • Deeply nourish the hair

Price: Shampoo (RM68) and Treatment (RM45)

Where to buy:  Watsons online, Watsons in-store, Lazada Official Store and Shopee Official Shop.

7. Huda Beauty’s 1 Coat WOW! Extra Volumizing and Lifting Mascara

If you’re looking for the best of the best when it comes to the best beauty launches of August, meet Huda Beauty’s 1 Coat WOW! Extra Volumizing and Lifting Mascara. It is your ultimate go-to with its multitude of benefits, including instant lengthening, adding volume, and extra lift. The dual-shaped concave-convex-moulded brush features a combination of short and long bristles that work to lengthen and divide each of the lashes for intense impact. The luxurious creamy formula is created with soft waxes, which provide fullness to the lashes without weighing them down. 

Why we love it:

  • Provides instant lift
  • Lengthens the lashes
  • Lightweight 

Price: RM123.00

Where to buy: Sephora

Which one of these best beauty launches of August that you’ll be purchasing? Make sure to follow Beauty Insider on Instagram and Facebook for the latest news updates.