As we bid farewell to summertime, the colder months of the fall season ahead signify changes in our daily routine. While the majority of people trade in their usual cup of coffee for a pumpkin spice latte and switch to warmer sweaters, we’re excited to adapt our beauty products to suit the current season. From heavier formulas to earth-toned shades, these beauty launches in September are a surefire way to elevate your game.

The Best Beauty Launches of September 2023

1. Glow Recipe Pomegranate Peptide Firming Serum

Meet one of the newest beauty launches of September, Glow Recipe Pomegranate Peptide Firming Serum. This latest addition to the serum family also marks the brand’s newest fruit collection. It features a cocktail of youth-boosting ingredients, including pomegranate and polypeptides, which work collectively to stimulate collagen products and minimise the signs of ageing for a lifted appearance. While vegan collagen delivers a burst of hydration for a plumper look.

Why we love it:

  • Addresses signs of ageing
  • Keeps skin hydrated
  • Lifted appearance

Price: RM211.00

Where to buy: Sephora 

2. Shiseido REVITALESSENCE SKIN GLOW Foundation SPF 30 PA+++

The newly launched Shiseido REVITALESSENCE SKIN GLOW Foundation SPF 30 PA+++ is a hybrid product that harnesses the power of skin-loving ingredients. Leveraging the two prebiotics of fermented kefir and niacinamide, it maintains the skin’s healthy microbiome for a radiant complexion. It features a serum-like foundation texture that seamlessly blends with the skin for a natural and radiant finish. Beyond its hard-working formulation, it boasts 24 hours of hydration and 12 hours of buildable coverage.

Why we love it:

  • Packed with skin-loving ingredients
  • Transfer, crease and fade resistant 
  • Bottle made from post-consumer recycled materials

Price: RM230.00

Where to buy: Sephora 

3. Supergoop! Lipshade 100% Mineral SPF 30 Hydrating Lipstick

Leave it to the Supergoop! Lipshade 100% Mineral SPF 30 Hydrating Lipstick to protect your luscious puckers from the harmful UV rays. This first-ever lipstick from Supergoop! has high colour payoff with vibrant shades that wrap the lips in one swipe. In addition to its 100% mineral SPF protection, its formula includes natural peppermint oil, shea butter, and rosehip oil to soften and condition the lips. 

Why we love it:

  • Comes in five stunning shades
  • Balmy hydration formula
  • SPF protection 

Price: RM112.00

Where to buy: Available at Sephora stores,, Sephora in-app and Supergoop LazMall.

4. La Mer The Lifting Firming Serum

The new Lifting Firming Serum by La Mer is a work of art with its exquisite formula, which rejuvenates the skin from within. It works to restore the firmness, density, volume, and youthful balance of your skin by focusing on six different micro-zones. Supercharged by Miracle Broth™ and Restructuring Ferment, these potent ingredients support collagen formation and contour the features for a lifted appearance.             

Why we love it:

  • Supports collagen production
  • Developed to firm and uplift the skin for visible contour
  • Minimises signs of ageing 

Price: RM1,960.00

Where to buy: Lazada La Mer’s official store

5. Rouge Hermès Autumn-Winter 2023 Limited-Edition Collection

Our personal pick of the best beauty launches in September is the Rouge Hermès Autumn-Winter 2023 Limited-Edition Collection. Inspired by the idea that black gives rise to colour, the collection offers vibrant, dark hues of coloured black. The available shades include 72 Rouge Bruni, 84 Rouge Abysse, and 90 Prunoir. The lightweight texture imparts high-payoff colour with shine. 

Why we love it:

  • Limited-edition collection 
  • Features shades that suit autumn season
  • High payoff colour

Price: RM455.00

Where to buy: Available at Hermés boutique, Pavilion Kuala Lumpur and Hermés counters in Parkson

6. INNISFREE  UV Active Poreless Sunscreen SPF50+ PA++++

INNISFREE UV Active Poreless Sunscreen SPF50+ PA++++ is a must-have in every lazy girl’s skincare routine. This 3-in-1 sunscreen is expertly crafted, offering the benefits of UV protection, pore care, and primer. Thanks to its soft focus power, it works wonders to minimise the appearance of enlarged pores and smooth the complexion. A concoction of lotus flower, cypress, green tangerine, common chickweed, and aronia helps soothe irritated skin. 

Why we love it:

  • Natural tone up effect
  • Silky finish
  • Versatile 

Price: RM90.00

Where to buy: INNISFREE’s official website 

7. Fenty Beauty Shadowstix Longwear Eyeshadow Stick

Fenty Beauty Shadowstix Longwear Eyeshadow Stick is the secret to making your eyes pop this fall season. Featuring ultra-pigmented and matte eyeshadows, it is developed for every skin tone and eye shape. These shades are aptly created to complement Fenty Beauty’s Pro Filt’r range, defining the eyes with harmonious hues. It only takes a single swipe for its creamy and long-wearing formula to accentuate your eyes with rich colours. 

Why we love it:

  • Available in shimmer and matte shades
  • Long-wearing
  • Transfer resistant 

Price: RM125.00

Where to buy: Available in-store and online at

Which one of these best beauty launches of September that you’ll be purchasing? Make sure to follow Beauty Insider on Instagram and Facebook for the latest news updates.