BTL Aesthetics, the global medical aesthetic equipment manufacturer has launched its “Celebrating Authenticity” campaign which concurrently highlights its revolutionary HIFEM® Technology.  The campaign was part of its initiative to educate consumers on the dangers of using unlicensed and non-FDA-approved aesthetic treatment machines. 

According to Rebecca Arthur, Medical Device Country Manager of BTL Aesthetics, “Today, the requirement that aesthetic procedures be both FDA and CA-approved is frequently overlooked. Whatever the reason a patient chooses to have these procedures done, they should go to a reputable and skilled aesthetic doctor who is experienced in handling such delicate procedures and has the necessary credentials. Aestheticians who have earned their credentials typically have superior training and experience, which can help reduce the risk of potential health problems.” 

Source: BTL Aesthetics

“We are so excited to unveil the campaign because this is a one-of-a-kind event that represents a historic coming together of professionals from various aesthetic fields to educate consumers about the importance of using authentic HIFEM® machines. In keeping with our mission, we are dedicated to helping our customers in Malaysia achieve their goals safely. In addition, we want to build and expand a community of consumers who can benefit from our shared knowledge of aesthetics and HIFEM® machine operation,” she added. 

The campaign also showcases its three original high-intensity focused electromagnetic (HIFEM®) technology machines namely, EMSELLA, EMSCULPT, and EMSCULPT NEO.

● EMSELLA

EMSELLA is an abbreviation for “EM” for electro-magnetic technology while “SELLA” means chair in Latin. It is specifically designed as a breakthrough treatment for pelvic health issues including incontinence and intimate wellness. The EMSELLA utilises HIFEM® to create deep pelvic floor muscle contractions.

● EMSCULPT

EMSCULPT is the first-ever non-invasive technology that delivers an entire core-to-floor treatment on the abdomen, buttocks, arms, and calves. Patented by the USPTO, it features five approved non-invasive technology to treat muscle and fat. This technology has been awarded as the winner of the European Product Design Award for its effectiveness.

● EMSCULPT NEO

The EMSCULPT NEO is the first device to combine radiofrequency heating with HIFEM® in a single session to remove fat cells and build muscle. Over 500 patients have tried this technology, and they have demonstrated consistency in terms of its results. 

The “Celebrating Authenticity” launch by BTL Aesthetics was also attended by experts in health, beauty and medical aesthetics including Dr Nurul Ain Abdullah, founder of Alainn Clinic, and Dr Hannah Lo, attending physician of Clique Clinic. 

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