Born over 25 years ago, Jane Iredale didn’t just launch a makeup line; she kicked conventional cosmetics to the curb and dared to dream of a world where beauty meant more than just skin deep. With products that could perform without harmful toxins, she gave birth to the brand’s iconic mission: “Beauty That Can.” But let’s face it, in the world of makeup, talk is cheap, and there are more empty promises than there are shades of red lipstick.

Jane Iredale HydroPure™ Tinted Serum

Now, in an industry flooded with the latest fads and overnight sensations, Jane Iredale has done it again. Drumroll, please! Introducing The HydroPure™ Tinted Serum—a game-changer that combines the flawless coverage of sheer foundations with the nourishing benefits of high-quality skincare. Think of it as the unicorn of beauty products, here to save your skin from the never-ending quest for that dewy glow.

Packed with more hydrating goodies than a spa day for your face, this tinted serum boasts hyaluronic acid, allantoin, and olive squalene, all working in harmony to provide moisture retention and barrier protection. And just when you thought it couldn’t get any fancier, it throws in the powerhouse antioxidant CoQ10 for good measure, ready to wrestle oxidative stress to the ground and boost your skin’s free radical-fighting abilities.

The result? Intensive hydration, even skin tone, and a glow that rivals a supernova. Say goodbye to pores, fine lines, and wrinkles—this stuff practically erases them. If you ask us, it’s like a time machine in a bottle, only without the DeLorean.

But wait, there’s more! If you’re feeling fancy and need a full-glam look for a night on the town or an important Zoom meeting (we see you, work-from-home warriors), just pair this magical serum with your favourite foundation, and voila! You’ve got the red carpet-worthy skin you’ve always dreamed of.

Now, let’s talk about why Jane Iredale isn’t just another pretty face in the beauty industry. The brand has always been the darling of industry professionals, and for a good reason. Their product formulas are like a lovechild of smart skincare science and powerful natural ingredients. You could say they’re the Einstein of cosmetics, minus the wild hair and questionable fashion choices.

But it’s not just about looking good; it’s about feeling good about what you’re putting on your face. Jane Iredale is on a mission to minimise its environmental impact, like an eco-warrior with a makeup brush. They’ve waved goodbye to plastic packaging wherever possible, reduced the use of virgin plastic with lightweight materials, and even offer reusable and refillable products. And when it’s time to say goodbye, their products are recyclable, ensuring they don’t clog up landfills like yesterday’s eyeshadow palette.

Let’s break it down in bullet points for those who love a good list:

Features & Benefits

  • Intensive hydration and even skin tone with sheer coverage.
  • Hyaluronic acid and olive squalene for maximum hydration and moisture retention.
  • Calms, soothes, and delivers powerful antioxidant protection.
  • Pores, fine lines, and wrinkles? Poof, they’re gone.
  • Dewy finish for skin that screams, “I woke up like this.”
  • Encapsulated liposomes preserve the good stuff.
  • SPF protection? It’s got your back.
  • Pair it with your favorite foundation for the ultimate glam.

Key Ingredients

  • Hyaluronic acid (2%): Instant hydration and a firming effect.
  • Olive squalene: Keeps moisture in and irritants out.
  • CoQ10: The superhero of antioxidants.
  • Calendula, algae, willow bark extract, and aloe: Calm and soothe your skin.

New Ingredients

  • Sorbitan olivate: More moisture retention.
  • Shea butter: Smoother, creamier application.
  • Allantoin: Say goodbye to redness and rough skin.
  • Beeswax: Strengthens pigment sphere structure for longevity and color payoff.

How to Use

  • Dispense 1-2 pumps.
  • Mix with fingers.
  • Apply evenly to face and neck.
  • Pair with SPF.
  • For extra oomph, top with your favourite foundation.

So there you have it, beauty enthusiasts and eco-warriors alike. Jane Iredale’s HydroPure™ Tinted Serum isn’t just makeup; it’s a revolution. It’s proof that you can have beauty and brains, ethics and aesthetics—all rolled into one sleek, environmentally conscious package.