The French luxury fashion house Hermes is planning to launch its own cosmetics line, scheduled for 2020.

Hermes’s product divisions includes leather and silk products, men’s and women’s fashion lines, watches, jewellery, tableware and home decorative objects. It ventured into the beauty industry over seven decades ago with the launch of its first perfume the Eau d’Hermes in 1949. More fragrances were introduced for both men and women since then.  

The brand ventured further into the beauty industry with the launching of a body-care line, its Le Bain Hermes line in 2014. The line caters to both men and women, and consists of shower gels, body lotions and face and body moisturizing balms.

Expanding their product lines in the beauty industry is a potential growth avenue for Hermes. Axel Dumas, the Chief Executive Officer of Hermes, in an interview with the French newspaper Le Monde alluded to the plans. “In the long term, it will be necessary for us to be present in all three segments of the markets for cosmetics, perfume, makeup and personal care products. That would give us a sufficient distribution presence.”

This was confirmed by Guillaume de Seyne, the second-in-command at Hermes, during the “Hermès Hors les Murs” exhibition in Rome early March.