This month, as the world continues to battle the coronavirus, Shokubutsu, the brand behind high-quality, plant-based skin cleansing products, is reminding Malaysians about the importance of hand hygiene and skin health with Shokubutsu Natural Protection Hand Wash, in honour of World Hand Hygiene Day, which is observed every year on May 5th. Shokubutsu Natural Protection Hand Wash, formulated to remove 99.9% of germs with natural antibacterial ingredients, provides natural protection and shielding skin from germs while also helping to balance skin’s microbiome – a self-regulating ecosystem that protects the good flora from attacks from harmful bacteria or germs, thereby maintaining skin’s health even with frequent washing. It has also undergone dermatological testing to ensure that it is suited for all skin types.

Safe Hand Wash Product

Kazuo Mabuchi, Southern Lion Sdn Bhd Managing Director, emphasized the importance of maintaining hand hygiene along with skin health: “Malaysians are concerned about hygiene, having become more selective in choosing the products we use on a daily basis, which includes hand wash and body wash. While germ protection remains our number one priority, the products ingredients are also a key consideration, especially for mothers who care for their families’ health including skin health.

Even as Malaysia enters the endemic phase, the importance of frequent handwashing cannot be overlooked as it is one of the most effective actions you can take to help reduce the spread of pathogens and prevent infections, including the COVID-19 virus. At Shokubutsu, we understand that protection must come as a whole, which is why we offer Natural Protection Hand Wash to complement the Body Wash range.”

Besides offering Malaysian families an efficacious and safe hand wash product, Shokubutsu collaborates with healthcare institutions and practitioners to educate the public on know-how in balancing hand hygiene and skin health through a series of live sessions on social media, where participants can receive dermatological expert advice on the importance of handwashing while maintaining the balance of the skin microbiome.

Importance Of A Healthy Skin Microbiome

Consultant Dermatologist Dr. Goh Siew Wen stressed that while maintaining hand and body hygiene is part of our daily routine, we should also pay attention in choosing products that protect the skin microbiome. “Our skin is home to millions of bacteria, fungi, and viruses. Similar to those in our gut, these micro-organisms play essential roles in protecting against invading pathogens. As humans, a major part of our lives involves touching – this facilitates the exchange of micro-organisms (both good and bad) between the environment and the body, and also between people and the community,” she said.

“Many studies have demonstrated the benefits of handwashing in reducing pathogenic bacteria on our hands, thereby cutting down infection rates in various institutional settings. Choosing the correct type of hand wash and body wash helps to provide maximum protection. At the same time, the addition of plant prebiotic supports the growth and activity of good bacteria for a healthy skin microbiome. Take Inulin, for example, which is a powerful plant-based prebiotic. When it is present, the skin’s microbiome can rebuild faster to fend off attacks from harmful bacteria,” continued Dr. Goh.

Availability

Available in two variants, Soothing Fresh (with Tea Tree) and Protect (with Eucalyptus) Shokubutsu Natural Protection Hand Wash comes in two convenient sizes: 450g bottle (RM10.90) and 300g refill pack (RM6.20).

Shokubutsu Natural Protection Hand Wash and Body Wash are available at major supermarkets, hypermarkets, and selected pharmacies nationwide. Purchase online with doorstep delivery via Lazada or Shopee!

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