While this month was relatively short, the same could not be said with the enormous release of beauty products. These cult-favourite brands have released the hottest skincare with plant-based retinol sunscreen, an apple extract-infused foundation, and a lip treatment that goes beyond the moisturising effect. Indeed, I know, right? As a beauty junkie (read: hoarder), determining which of these new products are worth the splurge is difficult. If you are lost in this beauty maze and need some guidance, take a peek at our monthly roundup of the best February beauty launches. 

The Best Beauty Launches in February 2023

1. Kiehl’s Ultra Facial Advanced Repair Barrier Cream

The newly released Kiehl’s Ultra Facial Advanced Repair Barrier Cream was developed specifically for those with distressed and compromised skin moisture barriers. Formulated with Advanced Barrier Technology, it resembles the skin’s lipid structure to fortify the moisture barrier. Its highly absorbing formula includes colloidal oatmeal and beta-glucan, which are known for their soothing and nourishing properties. 

Why we love it:

  • Provides instant relief
  • Strengthens the moisture barrier
  • Balm to cream texture 

Price: RM209.00

Where to buy: Shopee

2. Aesop Lucent Facial Concentrate 

Meet Aesop Lucent Facial Concentrate, a potent hydrating serum that replenishes your skin for a healthy glow. It features a powerful concoction of vitamin C, niacinamide (vitamin B3), and sodium carrageenan. While a blend of essential oils like rose otto, sandalwood and frankincense are included for their renowned nourishing properties. With its lightweight texture, it absorbs easily to balance the skin. 

Why we love it:

  • Skin-supportive ingredients
  • Keeps skin hydrated without greasiness 
  • Ideal for all skin types 

Price: RM440.00

Where to buy: available at Aesop stores and Aesop online stores 

3. KVD Beauty Good Apple Serum Foundation

Our next pick for one of the best February beauty launches is the KVD Beauty Good Apple Serum Foundation. Available in 40 shades, this viral foundation contains ultra-concentrated Elastomer Pigments that blend effortlessly on the skin to blur imperfections while providing maximum coverage. Powered with the antioxidant-rich apple extract and quince leaf extract, the foundation keeps your skin shine-free all day. 

Why we love it:

  • Natural finish
  • Transfer-proof
  • Can withstand sweat and humidity

Price: RM200.00

Where to buy: Sephora 

4. OLEHENRIKSEN Pout Preserve Peptide Lip Treatment

Get the luscious lips of your dreams with Pout Preserve Peptide Lip Treatment by OLEHENRIKSEN. This transformative lip care product boasts a scientifically-developed formula with a cocktail of peptides, acai sterols, botanical oils, and butters. It goes beyond the average lip balm as it preserves the lips’ volume and keeps them looking smooth. Simply swipe it on the lips for a boost of hydration, or you can apply it after a lip colour product for extra shine. 

Why we love it:

  • Keeps lips plump
  • Minimise fine lines on the lips
  • Intense hydration 

Price: RM100.00

Where to buy: Sephora 

5. Huda Beauty Empowered Collection

Huda Beauty Empowered Collection comprises all of the essential products you need to channel the inner superwoman in you. This luxurious collection features an eyeshadow palette, a face gloss, and mascara. These products boast bold shades with electric shimmers that suit a day-to-night look. Trust us, this collection is a must-have in your makeup vanity. 

Why we love it:

  • Bold shades 
  • Suits day to night time looks
  • Comprises several full face makeup products 

Price: Huda Beauty Empowered Eyeshadow Palette (RM345), Huda Beauty Empowered Face Gloss Highlighting Dew (RM200) and Huda Beauty Empowered Legit Lashes 2 Mascaras In 1 Volume (RM149) 

Where to buy: Sephora 

6. Supergoop! Daily Dose Bioretinol + Mineral SPF 40 Fluid

The next product shortlisted for our February beauty launches is Supergoop! Daily Dose Bioretinol + Mineral SPF 40 Fluid. It is supercharged with a natural peptide, olive esters, glycerin and bioretinol or bakuchiol, an anti-ageing powerhouse. These skin-loving ingredients target signs of ageing, improve the overall complexion, and deliver intense hydration for a youthful glow. This plant-based retinol is gentle enough for daily use. 

Why we love it:

  • Gentle to the skin
  • Infused with plant-based retinol
  • Clean formulation 

Price: RM215. 00

Where to buy: Sephora

7. Rare Beauty Kind Words Collection 

Rare Beauty Kind Words Collection features 10 made-to-match shades with lip liners. Inspired by positive affirmations, these lip products are a perfect choice to spice up your makeup routine while setting positive intentions. The Kind Words Matte Lipstick boasts a buttery texture with high pigment that lasts all day long. The Rare Beauty Kind Words Matte Lip Liner glides easily to define and shape the lips with its incredible creamy texture. 

Why we love it:

  • 10 made-to-match shades
  • Buttery and creamy texture
  • Long-lasting 

Price: Rare Beauty Kind Words Matte Lipstick (RM98) and Rare Beauty Kind Words Matte Lip Liner (RM74)

Where to buy: Sephora

Which one of these best February beauty launches that you’ll be purchasing? Make sure to follow Beauty Insider on Instagram and Facebook for the latest news updates.