With the festive celebration of Chinese New Year drawing near, Cetaphil has announced its “Shine Like a Dragon” campaign, elevating the “Skin-plicity” routine to a whole new level.

The routine, also known as the 3-Step CMP routine, abbreviates Cleanse, Moisturize, and Protect. It showcases a product lineup, including Cetaphil® Core, Cetaphil® Bright Healthy Radiance, and Cetaphil® Optimal Hydration, proactively addressing various skin issues, including sensitivity, for a luminous complexion.

Ms Cindy Tiu, Country Manager of Galderma Malaysia, recognises the contemporary challenges individuals may face amidst the festivities. “In the midst of joyous reunions, many are grappling with the complexities of maintaining skin health, especially those showing signs of skin sensitivity. External stressors such as weather conditions, pollution and the sun may also contribute to common issues like dryness, tightness and dullness.” 

“As the leading sensitive skin specialist with a 75-year heritage backed by dermatologists, we present a simple and effective 3-step routine tailored to address our consumers’ concerns, allowing individuals to enhance their festive moments while effortlessly nurturing their skin. Now, everyone can usher in the Chinese New Year with radiant and luminous skin, just like a dragon,” she added.

As part of the initiative for Shine Like a Dragon, Cetaphil has teamed up with MY radio announcers – Jack Lim, Mei Yan, and Emely Poon. This dynamic trio perfectly captured the essence of the 3-step CMP routine in Cetaphil’s first-ever exclusive Chinese New Year music video.

They will make special appearances on the following dates and locations:

  • 22 Jan 2024 – Watsons, Sunway Pyramid; BIG, Taipan
  • 23 Jan 2024 – Guardian, Mid Valley Megamall; Caring, The Exchange TRX
  • 26 Jan 2024 – Watsons, Pavilion Bukit Jalil 
  • 2 Feb 2024 – Guardian, Sunway Pyramid 

Additionally, Cetaphil has kicked off the Buy & Win Contest, giving customers a fantastic opportunity to win various exciting prizes such as a trip to Korea, a Gold Bar, Shopping Cash Vouchers, and more. Customers who purchase at least RM88 worth of Cetaphil products until February 28, 2024, can enter by simply texting their receipts to 010-793 1060 for a chance to win.

For further details on the “Shine Like a Dragon” by Cetaphil and the Buy & Win Contest, click here.

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