The House of Sephora Malaysia kicked off the year with a bang as it rolled out its red carpet. You can anticipate a slew of new beauty launches and cult-favourite brands hitting the shelves, from Krave Beauty, Esmi Skin, Then I Met You to Kylie Jenner. At this bi-annual exclusive launch, we feasted our eyes (and did countless swatches) on the upcoming products. Scroll down below to see the hottest details you need to know about the House of Sephora Malaysia.

All of the Latest Beauty Brands that are Coming to Sephora Malaysia

1. Then I Met You

Image credit: @charlottejcho/ Instagram

K-beauty fans are in for a treat this year! Then I Met You, a brainchild of Charlotte Cho who co-founded Soko Glam, will be hitting the shelves in Sephora Malaysia this April. This award-winning skincare brand, launched in 2018, is highly beloved by the beauty community for its products crafted with inspiration from ‘jeong’.

@beautyinsidermalaysia Then we met Charlotte at House of Sephora and fell in love with her skincare products! We can’t stop staring at that flawless skin 😍 Find out more at #beautyinsider #thenimetyou #houseofsephora #houseofsephoramalaysia #sustainablebeauty #beautytips #thenimetyouskincare ♬ Dance You Outta My Head – Cat Janice

Cho also teased a new product that has not been revealed yet, called Bong Bong Bounce Cream, which features a heavenly scent of hallabong and is designed to support barrier cream while boasting a lightweight texture. During the session, she also discussed achieving ‘honey skin,’ a Korean phrase indicating a shiny, poreless complexion. Then I Met You will be launching in Sephora Malaysia in April of this year.

2. Esmi Skin

Image credit: @esmiskinminerals/ Instagram

Esmi Skin, originating from Australia, was founded by Evette McEwan. The brand is renowned for its high-performance extensive range of products, which include skincare, haircare, and SkinTrients. During the sharing session, we asked McEwan about the hero product from the range, and she recommended the Esmi Skin Hyaluronic Hydrating Serum. While the captivating colours of the skincare products might seem like an aesthetic choice, they are actually coordinated based on skin concerns. Its products will be available in Sephora Malaysia in April.

3. Krave Beauty

Image credit: @kravebeauty/ Instagram

What’s K-beauty without Krave Beauty? Founded by popular YouTuber Liah Yoo, it offers a no-nonsense formula that breaks away from the traditional cookie-cutter approach to skincare. Featuring core and supplement series as its product philosophy, Krave Beauty’s hero products include Great Barrier Relief and Matcha Hemp Hydrating Cleanser. According to Andy Chiu, the General Manager at KraveBeauty, the cleanser, which will be launching in Sephora Malaysia in April, has been reformulated to suit the Southeast Asia market.

@beautyinsidermalaysia We’re kraving good skincare and we’ve got Krave in the house! Sustainable beauty that cares is all we need and we’re about to find out what’s all the rave about Krave 💚 Find out more at #beautyinsider #houseofsephora #houseofsephoramalaysia #sustainablebeauty #beautytips #kravebeauty #kravebeautymalaysia ♬ Slow Dancing – V

We’ve got a secret to spill: the brand will soon make its mark by releasing a skincare and makeup hybrid, Plumptuous Lip Jelly, which will be available in a refillable case and feature other amazing innovations you’ve never seen before. It is expected that the product will likely be launched between August and October this year. This means that in Malaysia, it will be available later after these months.

4. The Powder Shampoo 

Image credit: @thepowdershampoo/ Instagram

The Powder Shampoo, a Singaporean brand founded by Lynn Tan, takes a sustainable approach to haircare and body care routines. Its extensive range of products is revolutionary, crafted with a powder-to-foam formula, while also boasting refillable, plastic-free, water-free, and recyclable packaging. Their latest product is the newly released Hydrating & Replenishing Powder Shampoo for Dry & Fragile Hair. Additionally, the brand will also be launching products that cater to pets as well.

@beautyinsidermalaysia Can your shower routine get sustainable and your travels get lighter? The Powder Shampoo says yes! Find out more at #beautyinsider #thepowdershampoo #houseofsephora #houseofsephoramalaysia #sustainablebeauty #beautytips ♬ Vlog ・ Stylish city pop(1275391) – orino

5. Kylie Cosmetics

Image credit: @kyliecosmetics/ Instagram

At the House of Sephora Malaysia in 2024, we also had the opportunity to try out several products from Kylie Cosmetics. It was a dream come true! With a variety of lip and makeup products that have made Jenner a household name, you can look forward to impeccable formulas that surpass expectations. The products we managed to peek at included the Velvet Lip Kit, Matte Lip Kit, High Gloss, Plumping Gloss, and Kylash Volume Mascara.

The Upcoming Beauty Launches that You Need Under Your Radar 

Alongside a selection of new beauty brands joining the roster at Sephora, we also get a sneak peek at the latest beauty launches. The highlights of products you should consider adding to your must-have list include:

Supergoop! Protec(tint) Daily SPF Tint SPF 50

Sol de Janeiro Delícia Drench™ Body Butter for Intense Moisture and Skin Barrier Repair

An extensive range of makeup products exclusive for Ramadan from Tarte

Frank Body Glycolic Body Scrub and Rosehip Scrub & Cleanser

Pixi On-the-Glow Blush in CheekTone and a range of new products including Antioxidant Tonic 

Virtue Labs ColorKick Illuminating Mask

Nudestix Nudescreen Blush Tint SPF 30 

Dr.Jart+ Cicapair Intensive Soothing Repair Serum, Every Sun Day Moisturizing Sun and Every Sun Day Mild Sun 

Aromatica Rosemary Salt Scrub Shampoo 

Ultra Violette Sheen Screen Hydrating Lip Balm SPF30

Glow Recipe Watermelon Glow Niacinamide Hue Drops Sun Glow Serum

Salt & Stone Black Rose and Oud scent 

Make sure to follow Beauty Insider on Instagram and Facebook for the latest news updates.