La Prairie has unveiled Malaysia’s inaugural Cobalt House, commemorating the 25th anniversary of The Skin Caviar Luxe Cream as a reimagined icon.
The experiential Cobalt House transports visitors to the world of Skin Caviar, seamlessly blending the realms of design and beauty. It also features Asia’s first Cobalt Café in collaboration with PULP Coffee. Upon completing the immersive Skin Caviar discovery journey, guests will be treated to limited-edition pastries and coffee.
Designed by Sabine Marcelis, the Designer of the Year for ELLE Decor’s 2023 International Design Awards, La Prairie’s Cobalt House reimagines the iconic cobalt blue jar and velvety cream within a sensorial setting.
According to Sabine Marcelis, “The Cobalt House is about creating this duality of spaces and experience. You first experience the outer layer, which is this intense blue colour in glass. And then you come into this closed-off room where it’s very much the opposite, with soft shapes and curves. You feel like you’ve suddenly landed in a very different place where you’re taken into the cream itself.”
As part of the celebration, guests will have the opportunity to pre-order a limited-edition design piece by Marcelis. The collection includes the brand-new Skin Caviar Luxe Cream and a tray that pivots to reveal a spatula for applying the cream.
“Both myself and La Prairie are very much about the essence of things,” says Marcelis. “With that in mind, I created a circular form and organically shaped spatula that doubles as an applicator and facial massage tool. The perfect fusion of form and function to embody the marriage of beauty and design.”
The new Skin Caviar Luxe Cream and the limited-edition Sabine Marcelis design object will be launched worldwide this month and are exclusively available for pre-order on La Prairie’s official website.
The newly developed La Prairie Skin Caviar Luxe Cream is exquisitely formulated with Caviar Micro-Nutrients and Caviar Premier. Leveraging the power-packed ingredients, it boosts skin metabolism and maintains its youthful structure. Infused with La Prairie’s patented Exclusive Cellular Complex™, the remastered product further enhances the caviar’s potency, revealing a lifted appearance, smoother complexion, and nourished skin.
La Prairie’s Cobalt House is now open to the public until September 28th at The Gardens Club, Level 5, The Gardens Mall. Immerse yourself in the world of Skin Caviar at the first Cobalt Café in partnership with PULP and enjoy complimentary pastries and coffee.