As part of its 150th anniversary celebrations, Shiseido Asia Pacific has partnered with Lazada to launch its first digital ambassador, SHI, an advocate for gender equality and women’s empowerment.

Through the “Beautify the Future” exclusive campaign, Shiseido has teamed up with NGOs like Daughters of Tomorrow, Care International and WOMEN:girls to support programmes in the areas of achieving financial independence and mentoring opportunities. With a purchase of Shiseido, NARS, Issey Miyake, Narciso Rodriguez, or Anessa on LazMall, a portion of the sale proceeds will be donated directly to these NGOs.

Source: Shiseido

According to Juliana Chu, Digital and Ecommerce VicePresident, Shiseido Asia Pacific, “This year is an extremely special year for Shiseido, as we mark 150 years of beauty innovations for a better world. The launch of our first digital ambassador, SHI, is therefore a fitting tribute to our progressive and innovative mindset over the decades, as we champion and create a better world for all women and girls through beauty. “

“I am delighted to affirm our strong partnership with Lazada in celebrating our special 150th year milestone, even as we strive to be the world’s number one skin beauty company to realise an inclusive society and to spread joy through our beauty innovations,” she added.

Source: Shiseido

“The fight for equal opportunities for women and children is a long and arduous journey. It is an honour to have a world-renowned brand partnering with us for this cause and supporting us in moving the needle for our beneficiaries,” said Izza Izelan, Executive Director of Pertubuhan Pembangunan Kendiri Wanita dan Gadis (WOMEN:girls). 

“The contribution will go into nurturing children to become changemakers in their communities in alignment with the United Nation’s Sustainable Developmental Goals as well as the vision of our organization of giving children and women the agency to chart a better life for themselves and those around them,” she stated. 

Source: Shiseido

This campaign, which runs across six Southeast Asian markets, allows customers to shop for their favourite products at the brands’ official LazMall flagship stores while creating a better future through beauty.

From the 1st to the 14th of October, the online campaign will also feature exclusive super saver deals and bestsellers across Shiseido’s multiple brands on a dedicated campaign page on Lazada. 

Among the exclusive deals and discounts offered are:

  • Shiseido: Save up to 61% on your favourite skincare with Shiseido and get an extra ten-piece gift worth up to RM473.Be the first 150th customers to get additional gifts.
  • Nars: Nars best offer in celebration of the 150th anniversary with a total of 6 event exclusive sets, additional gifts with purchase, and savings up to 37% exclusively on Lazada.
  • Issey Miyake & Narciso Rodriguez: Celebrate the 150th anniversary with exclusive RM150, RM215 and RM315 offerings, as well as a variety of gift sets, additional store vouchers, and gifts with purchase.
  • Anessa:  Receive four pieces of gifts  worth RM108 with savings up to 44%. Early bird gets additional gifts!

Consumers can also get their hands on the limited-edition Shiseido 150th Anniversary Trial kit worth RM163 as a gift-with-purchase with a minimum spend of RM250.

For more details and information, click here.

Make sure to follow Beauty Insider on Instagram and Facebook for the latest news updates.