As the Lunar New Year dawns, Lancôme pays homage to the legendary power of the Dragon, symbolising prosperity and vitality in the Chinese zodiac. Lancôme’s celebration of the Year of the Dragon in 2024 unfolds with grace and sophistication, bringing forth the mythical aura of Loong, the majestic Dragon.

In a display of cultural harmony, Lancôme proudly introduces the Lancôme Loong, a masterpiece born from a harmonious collaboration with London-based Chinese artist Jacky Tsai. This artistic alliance results in a collection that seamlessly blends eastern and western influences, creating an extraordinary ensemble that reflects Lancôme’s commitment to cultural appreciation.

Embark on a journey of renewal with Lancôme’s limited-edition Chinese New Year sets, available exclusively on Lancome’s site and Lancôme’s Facebook shop starting from January 5. Jacky Tsai’s intricate designs on the packaging intricately weave together the symbols of Shanghai and Paris, showcasing Lancôme’s dedication to creating not just products but works of art that tell a story of culture and legend.

Indulge in the timeless elegance of Lancôme’s star products – the Advanced Génifique Serum and Absolue Soft Cream – now adorned in the exquisite Chinese New Year packaging. Lancôme’s commitment to quality and innovation shines through in these products, providing a perfect blend of skincare and artistic expression.

For an extra touch of opulence, Lancôme introduces the NEW L’Absolu Rouge Intimatte Liquid, a creamy liquid lipstick that dresses your lips with a smooth creamy veil. Lancôme’s dedication to perfection is evident in the six effortless shades, each carefully crafted to enhance Asian complexions and offer a soft-blurred matte finishing touch.

As Lancôme takes center stage at Pavilion Kuala Lumpur from until February 25, immerse yourself in the Lancôme Dragon Tunnel. The Pavilion entrance transforms into a one-of-a-kind experience, blending traditional elements with contemporary flair. The Lancôme setup is accompanied by two synchronised 3D screens at Fahrenheit88 and Pavilion, creating a visually stunning display of the Lancôme Dragon alongside the brand’s iconic products.

Step into the Lancôme Dragon Tunnel and be enchanted by an immersive experience featuring Lancôme roses and dragon decor. Register to embark on a journey through four interactive stations, collecting blessings of good fortune and prosperity along the way. Capture memories at the photo spot, discover your fortune at the Fortune Wall, make wishes at the Wishing Poles, and explore your skin needs with Beauty Tech services. Complete all stations and be rewarded with a sweet treat and a complimentary 2-piece Auspicious Gift worth RM159.

At the Pavilion podium, Lancôme offers weekend exclusives and engraving services for selected products, allowing customers to add a personal touch to their purchases. Additionally, Lancôme’s pop-up with Sephora at Fahrenheit88, until February 5, offers a captivating product experiential zone with exclusive rewards for those who complete all activities.

This Chinese New Year, Lancôme invites you to soar into the Year of the Dragon with a collection that embodies elegance, tradition, and the timeless beauty that Lancôme is renowned for. Embrace the auspicious spirit and celebrate new beginnings with Lancôme’s extraordinary offerings that capture the essence of the majestic Dragon.