At the forefront of distributing premium beauty and cosmetic products, Asia Beauty stands out as a true industry pioneer. With the beautyexpo & Cosmobeauté Malaysia event just around the corner, we have had the distinct privilege of sitting down with the esteemed beauty maven herself, Mary Chen, who serves as the General Manager of Asia Beauty

With a rich history and extensive experience in the beauty realm, Mary Chen is a seasoned veteran within the industry. Her role encompasses not only the spread of Asian Beauty influence but also heading the training department. Demonstrating an insatiable thirst for knowledge, she continually pursues professional education, showcasing an unparalleled passion for the beauty sector. 

In this exclusive interview, we engage in a conversation with Mary Chen as she offers invaluable insights into the beauty industry’s trends and dynamics, all in anticipation of the highly awaited beauty trade show.

Interview with Mary Chen, the General Manager of Asia Beauty

As a well-known figure in the beauty industry, what excites you most about participating in beautyexpo & Cosmobeauté Malaysia, and what are your expectations for this year’s event?

We are excited to share the latest research, innovation, and trends to the market. We expect to see quality visitors for these events.

As the general manager of Asia Beauty, what inspired you to venture into the beauty industry, and what unique perspective do you bring to the table?

I love to see people being beautiful with great confidence and high self-esteem. The ability to have healthy skin through a healthy mind.

With the beauty industry constantly evolving, what trends do you foresee gaining momentum in the Malaysian market, and how is your brand embracing these trends?

The trends into medical aesthetic treatment, beauty and wellness and technology are gaining momentum. The constant pushing of innovation with promised efficacy, in the development of pre and post procedure to cater the constant evolution.

As a key person in the beauty space, what role do you think social media plays in shaping beauty perceptions and trends? How do you ensure a positive and authentic impact on your audience?

A huge role, people are engaged with social media regardless of age. Having the right content creator, the right content and the right audience is very important.

Could you share a memorable success story or impactful experience that highlights how your brand or personal brand has positively influenced someone’s life through beauty?

The ability to heal the skin and mind to accept beauty is skin deep.

In an increasingly competitive beauty market, what strategies do you employ to stay ahead of the curve and maintain your brand’s relevance and popularity?

Focus on what you are good at, be competent and the deliverance of passion in your work.

Sustainability and ethical practices have become significant concerns for consumers in recent years. How has your brand embraced eco-friendly initiatives and responsible sourcing, and how do you communicate these efforts to your audience?

Still improving in this area.

What valuable insights or advice do you have for aspiring beauty entrepreneurs or those looking to establish themselves as influencers in the industry, especially in the context of the unique Malaysian beauty market?

Do lots of research, focus on your strength and build your grounds in a practical way.

Inclusivity and diversity have become integral values in the beauty industry. How does your brand actively promote representation and inclusiveness in product offerings and marketing campaigns, and what impact do you believe this has on consumer engagement?

Understand the trends, the needs and wants of the consumer. Adopt, adept and apply accordingly and to tune it along the journey.

The beauty landscape has seen a rise in clean and natural beauty products. How do you strike a balance between innovation and the use of natural ingredients in your brand’s formulations, and how do you educate consumers about the benefits of these choices?

Depends on the needs of the skin.

Events like beautyexpo & Cosmobeauté Malaysia often introduce attendees to new and emerging beauty brands. Are there any specific niche or upcoming brands that have caught your attention recently, and what do you look for when considering potential collaborations or endorsements?

Not now, will be opening my eyes during the fair. We do not look; you will know when it comes….

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